Profile: Digital Marketing Specialist-Consulting Services-Mumbai-4.8 LPA
Experience:
- 3 to 4 years of experience in B2B Marketing, Content Marketing, Social Media Marketing, or Growth Marketing
- Experience in Consulting, Manufacturing, Industrial Services, Professional Services, Business Advisory, or similar B2B industries is mandatory
- Experience in branding, LinkedIn marketing, and content-led lead generation will be highly preferred
Salary Range: ₹25,000 - ₹40,000 per month
Roles:
- Develop and execute content strategies aligned with business and marketing objectives
- Create and manage content calendars across LinkedIn, Instagram, YouTube, Email Marketing, and other digital channels
- Identify content opportunities based on industry trends, audience pain points, and business priorities
- Repurpose content into multiple formats including articles, social media posts, videos, newsletters, carousels, and email campaigns
- Manage content distribution systems to maximize audience reach and engagement
- Build and strengthen the personal branding of company leadership through strategic content initiatives
- Manage social media platforms and monitor audience engagement, growth, and performance metrics
- Support webinars, events, marketing campaigns, and lead generation activities
- Conduct competitor analysis and market research to identify growth opportunities
- Track content performance and prepare regular analytics reports
- Coordinate with leadership and internal stakeholders to drive thought leadership initiatives
Qualification:
- Bachelor//'s Degree in Marketing, Mass Communication, Business Administration, Journalism, or related field
- Relevant Digital Marketing or Content Marketing certifications will be an added advantage
