About the Company
Harey Krishna Cables Private Limited is the manufacturing entity behind the RHEIN brand of wires and cables. With three manufacturing facilities in Central India, the company supplies LT and HT cables, house wires and allied electrical products to state electricity utilities, EPC contractors, institutional buyers and an established dealer network.
RHEIN has grown from a strong regional presence in Chhattisgarh into a nationally distributed brand and is now expanding its dedicated field sales network across Western and Southern India.
Job Summary
We are looking for an experienced Sales Manager – Retail / Channel Sales to build and expand the RHEIN dealer and retailer network across the assigned territory.
The role will be responsible for dealer and distributor appointment, primary and secondary sales, retailer coverage, market development, influencer engagement, scheme implementation, collections and competitor tracking.
The ideal candidate should have strong experience in wires, cables or allied electrical products and possess an established dealer/retailer network in the assigned market.
Key ResponsibilitiesChannel Development
- Identify, evaluate and appoint dealers and distributors in the assigned territory.
- Expand market coverage across towns, talukas and key retail markets.
- Develop and maintain strong relationships with channel partners.
- Identify new business opportunities and open new retail counters.
Primary & Secondary Sales
- Achieve monthly primary sales and billing targets.
- Drive genuine secondary sales and consistent product movement at the retail counter.
- Monitor dealer stock levels and ensure healthy inventory rotation.
- Avoid excessive channel loading and maintain sustainable sales growth.
Retailer Management
- Conduct regular market visits as per the defined beat plan.
- Visit retailers directly to increase counter share and product visibility.
- Drive RHEIN product recommendation and availability at retail counters.
- Build strong relationships with retailers, dealers and distributors.
Scheme & Promotion Management
- Implement approved dealer and retailer schemes effectively.
- Explain scheme structures, margins and slab benefits to channel partners.
- Track achievement of scheme slabs and ensure timely claim settlement.
- Monitor scheme effectiveness and market response.
Influencer Management
- Develop relationships with electricians, wiremen, contractors and other market influencers.
- Conduct electrician meets, product demonstrations and loyalty programmes.
- Generate product preference and pull demand through influencer engagement.
Branding & Market Visibility
- Ensure proper visibility of the RHEIN brand at retail counters.
- Coordinate installation of boards, displays, danglers and other branding materials.
- Monitor competitor visibility and take corrective actions where required.
Collections & Credit Management
- Ensure timely collection of outstanding payments from dealers and distributors.
- Monitor credit limits and payment discipline.
- Minimize overdue accounts and proactively escalate credit risks.
Market & Competition Tracking
- Track competitor pricing, margins, schemes and promotional activities.
- Monitor new dealer/distributor appointments by competitors.
- Share market intelligence and competitor developments with the management.
Reporting
- Submit daily sales and market visit reports.
- Maintain records of counters visited, orders booked, coils sold and order value.
- Prepare weekly and monthly sales reviews.
- Ensure accurate and timely reporting as per company requirements.
Key Performance Indicators (KPIs)
- Primary sales and secondary sales against assigned targets
- Number of active dealers and billing retailers
- New dealer/distributor appointments
- Retail market coverage and counter productivity
- Counter share and repeat offtake
- Collection efficiency and overdue percentage
- Scheme cost versus sales
- Beat plan and market visit adherence
- Daily reporting and sales discipline
- Territory growth and market penetration
Pay: ₹807,566.80 - ₹994,663.52 per year
Benefits:
- Flexible schedule
- Internet reimbursement
- Leave encashment
- Life insurance
- Provident Fund
Work Location: In person
