Experience: 8 years plus
Shift Timings: 7 AM to 4 PM (on-site)
Digital Marketing Lead
This individual will play a key role in driving our digital marketing efforts, with a focus on data analysis, search engine optimization (SEO) and search engine marketing (SEM). The ideal candidate will have 8 -10 years of experience in digital marketing, a strong background in data and analytics, and a deep understanding of SEO and SEM strategies.
Responsibilities And Ownership
- Digital Marketing Planning & Execution
- Develop and execute digital marketing strategies to increase brand visibility, drive website traffic, and generate leads.
- Collaborate with cross-functional teams to align digital campaigns with brand guidelines and overall marketing objectives. Data Analysis and Insights
- Conduct in-depth data analysis to identify trends, insights, and opportunities for optimisation across various digital channels.
- Utilize strong analytical skills to interpret complex data sets and present actionable recommendations for campaign performance improvement and ROI maximization.
- Monitor and optimize performance metrics such as click-through rates, conversion rates, and return on ad spend (ROAS). Search Engine Optimization (SEO)
- Implement SEO best practices to improve organic search rankings, including on-page optimization, keyword research, content strategy, and link building.
- Stay up-to-date with SEO trends and industry changes, adjusting strategies as needed to maintain high search visibility. Reporting and Communication
- Communicate digital marketing strategies, performance updates, and recommendations to stakeholders, including non-technical team members.
- Present findings and insights in a clear and concise manner to drive decision-making and support marketing initiatives. Must have,
Preferred Qualifications
- 8 to 10 years of digital marketing experience with a focus on driving execution of lead generation for net new prospects.
- Hands-on experience managing a team of 7-9 members
- Hands-on experience managing/optimising AdWords and other campaigns managing against targets.
- Demonstrated ability to analyse complex data sets and extract actionable insights.
- Passion for digital marketing, staying up-to-date with industry trends, and exploring new opportunities to drive growth.
Job Types: Full-time, Permanent
Pay: ₹1,200,000.00 - ₹1,400,000.00 per year
Benefits:
Experience:
- Team management: 5 years (Required)
Work Location: In person
