Key Responsibilities:
Amazon PPC Management:
Plan, execute, and optimize Amazon PPC campaigns (Sponsored Products,
Sponsored Brands, and Sponsored Display).
Conduct keyword research and bid management to maximize ROAS and
minimize ACoS.
Monitor campaign performance, analyze key metrics, and make data-driven
decisions to improve ad efficiency.
A/B test ad creatives, copy, and targeting to enhance performance.
Utilize tools like Helium 10, Jungle Scout, and Amazon Advertising Console for
campaign analysis and optimization.
Meet and exceed monthly sales targets and KPIs related to product sales,
conversion rates, and account performance.
Amazon Marketing & Growth Strategy:
Develop and execute Amazon marketing strategies to drive traffic and sales.
Optimize product listings, including titles, bullet points, descriptions, and A+
Content for better conversion rates.
Monitor and improve organic ranking through SEO optimization and keyword
tracking.
Track competitor activity and industry trends to stay ahead in the Amazon
marketplace.
Manage promotions, deals, coupons, and other marketing initiatives to boost
sales.
Oversee brand communication, ensuring alignment with business goals and
marketplace requirements. Develop and manage brand guidelines
Pay: ₹75,000.00 - ₹130,000.00 per month
Benefits:
Experience:
- Amazon PPC: 2 years (Required)
- Digital marketing: 4 years (Required)
Work Location: In person
