Digital Marketing Executive
Job Type: Full-Time
Experience: 1–3 Years (Freshers with strong skills may also apply)
Location: Coimbatore, Tamil Nadu (On-site)
Job Summary
We are looking for a creative and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, generate leads, and improve online engagement across multiple digital platforms.
Responsibilities
- Plan and execute digital marketing campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and other online platforms.
- Create and manage social media content calendars.
- Develop engaging content for social media, blogs, websites, and email campaigns.
- Manage and optimize Google Ads and Meta Ads campaigns.
- Perform SEO and SEM activities to improve website visibility and search rankings.
- Monitor website traffic and campaign performance using Google Analytics and other marketing tools.
- Generate quality leads through organic and paid marketing strategies.
- Create monthly marketing reports and analyze campaign performance.
- Coordinate with the design and web development teams for marketing materials and landing pages.
- Stay updated with the latest digital marketing trends, tools, and best practices.
Required Skills
- Strong understanding of SEO, SEM, and Social Media Marketing.
- Experience with Google Ads and Meta Ads Manager.
- Knowledge of Google Analytics and Google Search Console.
- Familiarity with email marketing tools and CRM platforms.
- Basic knowledge of Canva, Adobe Photoshop, or similar design tools.
- Excellent content writing and communication skills.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple campaigns and meet deadlines.
Preferred Skills
- Experience with WordPress or CMS platforms.
- Knowledge of video marketing and basic video editing.
- Understanding of lead generation strategies and conversion optimization.
- Experience with AI-powered marketing tools such as ChatGPT, Gemini, Claude, Canva AI, and other productivity tools.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Digital Marketing certifications (Google, Meta, HubSpot, etc.) are an added advantage.
What We Offer
- Competitive salary based on experience.
- Opportunities for professional growth and certification.
- Hands-on experience with real client projects.
- Collaborative and innovative work environment.
- Performance-based incentives and career advancement opportunities.
If you're passionate about digital marketing, creative campaigns, and driving business growth through online strategies, we'd love to hear from you. Apply now and join our growing team!
Pay: ₹10,064.25 - ₹15,959.45 per month
Work Location: In person
