Job Summary
We are looking for a creative and results-driven Social Media Executive to manage and grow our company's digital presence across all major social media platforms. The ideal candidate will be responsible for content planning, branding, audience engagement, campaign execution, and performance analysis to strengthen brand awareness and generate business leads.
Key Responsibilities
- Manage the company's social media accounts, including LinkedIn, Facebook, Instagram, YouTube, X (Twitter), and other relevant platforms.
- Develop and execute monthly social media content calendars aligned with business objectives.
- Create engaging posts, reels, videos, carousels, banners, and promotional content.
- Ensure consistent brand identity, messaging, and visual standards across all digital platforms.
- Plan and execute social media campaigns to improve brand awareness, reach, engagement, and lead generation.
- Coordinate with internal teams to collect project updates, employee achievements, client success stories, and company news for social media publishing.
- Write compelling captions, hashtags, and marketing copy optimized for each platform.
- Monitor audience engagement by responding to comments, messages, and inquiries promptly.
- Track and analyze social media performance using tools such as Meta Business Suite, LinkedIn Analytics, Google Analytics, and other reporting platforms.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated on social media trends, algorithms, and competitor activities.
- Work closely with graphic designers, video editors, photographers, and marketing teams to deliver high-quality content.
- Support employer branding initiatives and recruitment marketing campaigns.
- Coordinate paid social media advertisements to improve campaign performance and ROI.
- Maintain a content library of photos, videos, testimonials, and marketing assets.
Qualification
- Bachelor's degree in Marketing, Mass Communication, Journalism, Digital Marketing, Business Administration, or a related field.
- Digital Marketing or Social Media certifications will be an added advantage.
Pay: ₹300,000.00 - ₹500,000.00 per year
Work Location: In person
