About Digital Excite Agency:-
Digital Excite Agency is a growth-focused digital marketing agency helping brands scale through data-driven performance marketing, creative campaigns, and measurable ROI. We work across multiple industries to generate high-quality leads, drive conversions, and build strong digital growth systems.
We are looking for a highly skilled Performance Marketing Expert who understands paid media deeply, thrives on numbers, and knows how to generate qualified leads efficiently across multiple platforms.
Job Summary:-
We are seeking a results-driven Performance Marketing Expert with strong expertise in lead generation, paid advertising, campaign optimization, and analytics.
The ideal candidate should have proven experience managing and scaling campaigns across Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads, and other paid media platforms, with a strong focus on maximizing ROAS, lowering CPL, and improving conversion performance.
Preference will be given to candidates residing in Mumbai, especially the Western Line region, for easier collaboration and operational coordination.
Key Responsibilities Performance Marketing & Lead Generation:-
- Plan, launch, manage, and optimize paid campaigns focused on lead generation and customer acquisition
- Generate high-quality leads across industries including B2B, B2C, real estate, education, healthcare, e-commerce, and service businesses
- Create full-funnel paid marketing strategies from awareness to conversion
- Optimize campaigns to improve:
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Click Through Rate (CTR)
- Conversion Rate
- Customer Acquisition Cost (CAC)
Paid Advertising Platform Management:-
Hands-on expertise required in:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, YouTube, Performance Max, Remarketing)
- LinkedIn Ads
- Twitter/X Ads
- Native Ad Platforms
- Programmatic / Display platforms
- Retargeting platforms
- Any additional paid acquisition channels
Analytics & Tracking:-
- Set up and manage:
- Google Analytics (GA4)
- Google Tag Manager
- Meta Pixel
- Conversion APIs
- UTM tracking
- Event tracking
- Conversion tracking
- Funnel analysis dashboards
- Monitor campaign performance daily and provide optimization recommendations
- Analyze user behavior and identify drop-off points.
Strategy & Optimization:-
- A/B test creatives, ad copies, landing pages, audiences, bidding strategies, and offers
- Improve landing page conversion performance
- Build audience segmentation and retargeting strategies
- Conduct competitor research and campaign benchmarking
- Scale winning campaigns profitably.
Reporting & Communication:-
- Prepare weekly/monthly performance reports
- Present campaign insights, recommendations, and growth strategies
- Coordinate with design/content teams for ad creatives
- Collaborate with sales/client servicing teams for lead quality feedback.
Required Skills:-
Must have strong practical experience in:
✅ Lead Generation Campaigns
✅ Meta Ads Manager
✅ Google Ads Manager
✅ GA4 & GTM
✅ Conversion Tracking Setup
✅ Pixel & Event Implementation
✅ Funnel Optimization
✅ Retargeting Campaigns
✅ Budget Management
✅ A/B Testing
✅ Excel / Google Sheets Reporting
✅ Data Analysis & Performance Reporting.
Candidate Requirements:-
- Minimum 2+ years of hands-on performance marketing experience
- Proven success record in lead generation campaigns
- Strong portfolio/case studies showing campaign performance
- Experience handling multiple client accounts (agency experience preferred)
- Excellent analytical and problem-solving skills
- Strong communication and reporting ability
- Ability to work in a fast-paced agency environment
- Must be based in Mumbai (Western Line preferred).
We’re looking for someone who:
- Thinks like a growth marketer
- Is obsessed with performance metrics
- Can independently manage ad budgets
- Understands attribution and analytics deeply
- Has delivered measurable lead generation success
- Can scale campaigns, not just run them.
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
