About the Role
We are looking for a sharp, data-driven Performance Marketing Executive to own and scale paid
media campaigns across Meta (Facebook & Instagram) and Google (Search, Display,
YouTube) advertising platforms. You will drive growth for both our in-house content brands and
external client accounts on-boarded by the agency.
This role sits at the intersection of creativity and analytics — you’ll work closely with our content,
design, and strategy teams to turn organic content IP into high-performing paid campaigns,
while also managing full-funnel ad strategies for client brands.
Key Responsibilities
Campaign Management
- Plan, set up, execute, and optimize paid campaigns across Meta Ads Manager and
Google Ads (Search, Display, Performance Max, YouTube).
- Manage campaign budgets, bidding strategies, and pacing to deliver maximum ROI
within defined spend limits.
- Run A/B tests on creatives, copy, audiences, and placements to continuously improve
performance.
- Set up and manage conversion tracking, pixel/tag implementation, and attribution
models.
Audience & Targeting
- Build and manage custom audiences, lookalike audiences, retargeting pools, and
interest-based segments.
- Develop audience strategies for different campaign objectives — awareness,
engagement, traffic, leads, and conversions.
Reporting & Analytics
- Monitor daily campaign performance and proactively flag issues or opportunities.
- Prepare weekly and monthly performance reports with actionable insights and
recommendations.
- Track KPIs including CPC, CPM, CTR, CPA, ROAS, and conversion rates across all
campaigns.
Creative Collaboration
- Brief the design and video teams on ad creative requirements, formats, and specs.
- Collaborate with content strategists to repurpose organic content into paid ad creatives.
- Stay updated on platform-specific creative best practices and trending ad formats.
Client & Brand Management
- Manage paid campaigns for multiple in-house brands and external client accounts
simultaneously.
- Participate in client onboarding — understand their business goals, target audience, and
competitive landscape.
- Present performance reviews and strategic recommendations to internal stakeholders
and clients.
Requirements
Must Have
- 2–4 years of hands-on experience running Meta Ads and Google Ads campaigns.
- Proficiency with Meta Business Suite, Meta Ads Manager, Google Ads, and Google
Analytics (GA4).
- Strong understanding of campaign structures, bidding strategies, audience
segmentation, and conversion tracking.
- Experience with pixel/tag setup (Meta Pixel, Google Tag Manager, Conversion API).
- Solid analytical skills — comfortable working with data, dashboards, and performance
metrics.
- Excellent communication skills with the ability to translate data into business insights.
Good to Have
- Experience in an agency environment managing multiple brand accounts.
- Familiarity with tools like SEMrush, Ahrefs, or SimilarWeb for competitive research.
- Exposure to programmatic advertising, DV360, or other DSPs.
- Understanding of SEO fundamentals and how paid and organic work together.
- Experience with landing page optimisation and CRO principles.
- Basic knowledge of creative tools (Canva, Figma) for ad mock-ups.
What You’ll Get
- Ownership of paid growth across a diverse portfolio of brands and content IPs.
- Direct collaboration with creative, content, and strategy teams in a fast-paced studio
environment.
- Exposure to both B2B and D2C marketing across technology, lifestyle, and
entertainment verticals.
- Opportunity to experiment with AI-powered workflows and next-gen marketing tools.
- A culture that values performance, creativity, and ownership.
