Key ResponsibilitiesPaid Advertising
● Plan, execute, and optimize paid campaigns across:
○ Google Ads (Search, Display, Performance Max, YouTube)
○ Meta Ads (Facebook & Instagram)
○ LinkedIn Ads
○ X (Twitter) Ads
○ Native Advertising Platforms
● Manage monthly advertising budgets efficiently.
● Continuously improve campaign performance based on KPIs.
Campaign Management
● Build full-funnel acquisition campaigns.
● Execute Lead Generation campaigns.
● Manage App Install campaigns (if applicable).
● Create Brand Awareness campaigns.
● Develop Remarketing and Retargeting strategies.
● Optimize landing pages to improve conversion rates.
Analytics & Reporting
● Track campaign performance using:
○ Google Analytics 4 (GA4)
○ Google Tag Manager (GTM)
○ Meta Events Manager
○ Looker Studio
● Analyze:
○ CTR
○ CPC
○ CPM
○ CPA
○ CPL
○ CAC
○ ROAS
○ ROI
● Prepare daily, weekly, and monthly performance reports.
● Provide actionable insights to improve campaign efficiency.
Conversion Rate Optimization (CRO)
● Conduct A/B testing for:
○ Ad creatives
○ Landing pages
○ Headlines
○ CTAs
○ Audience segments
● Improve website conversion rates through continuous optimization.
Audience Strategy
● Create custom audiences.
● Build Lookalike Audiences.
● Segment users based on behavior and demographics.
● Optimize targeting to increase lead quality.
Marketing Automation
● Coordinate with CRM and marketing automation tools.
● Track customer journeys from lead generation to conversion.
● Improve lead nurturing workflows.
Collaboration
● Work closely with:
○ Creative Designers
○ Content Team
○ SEO Team
○ Product Team
○ Sales Team
○ Business Development Team
● Ensure campaigns align with business objectives and revenue targets.
Budget Management
● Allocate advertising budgets strategically.
● Monitor daily spending.
● Reduce cost per acquisition while increasing lead quality.
● Improve Return on Ad Spend (ROAS).
Market Research
● Monitor industry trends.
● Analyze competitor advertising strategies.
● Identify new digital growth opportunities.
Pay: ₹40,000.00 - ₹60,000.00 per month
Work Location: In person
