About The Stitch Hut
The Stitch Hut is a custom apparel and merchandise brand working with startups, colleges, creators, and communities across India. We’re known for quick turnarounds, high-quality production, and clean design sensibilities.
We’re now looking to seriously level up our social media presence not just aesthetically, but culturally.
Core Responsibilities:
Trend Scouting & Ideation
- Track Instagram, Reels, and moments trends daily
- Identify formats, hooks, audios, and themes relevant to fashion, merch, startup culture, and youth communities
- Proactively pitch content ideas (not wait for instructions)
Content Creation
- Shoot short-form videos (phone is enough)
- Edit reels/posts using tools like CapCut, InShot, VN, etc.
- Create content that’s: Relatable, Share-worthy and Native to Instagram (not “ad-like”)
Social Media Execution
- Post consistently across Instagram (primary)
- Write engaging captions aligned with brand tone
- Use hashtags, formats, and timing strategically
Engagement & Community
- Track metrics: views, shares, saves, comments
- Observe what works and double down
- Engage with relevant communities, pages, and comments
What success looks like
- Consistent posting (no long gaps)
- Visible improvement in: Reach, Engagement, Shares & saves
- Inbound DMs and community recognition increase over time
What we’re looking for
- Extremely active on Instagram (you feel trends before they peak)
- Comfortable shooting & editing content
- Strong sense of humor, culture, and internet language
- Self-starter mindset, you don’t wait to be told what to post
- Interest in fashion, merch, startups, or creator economy
- Prior experience managing a page or personal content
- Basic understanding of analytics
What you’ll get
- Real ownership (not dummy tasks)
- Direct mentorship from the founding & design team
- A chance to build a strong public portfolio
- Opportunity to convert into a long-term role if things click
Job Type: Internship
Pay: ₹12,000.00 - ₹15,000.00 per month
Benefits:
Experience:
- total work: 1 year (Preferred)
Work Location: Remote
