We are looking for a dynamic and technically strong Sales Engineer to drive sales and market development for European hand blender category across India. The role involves working closely with distributors, retailers, modern trade partners, institutional buyers, and internal product teams to grow market share, improve channel penetration, and position the brand effectively against competitors.
The ideal candidate should combine technical product understanding with strong sales execution and market development capabilities in the consumer appliances segment.
Key Responsibilities
Sales & Business Development
- Drive sales growth for the hand blender product category across assigned territories in India.
- Develop and manage relationships with distributors, dealers, retailers, modern trade accounts and Hospitality Industry.
- Identify new business opportunities in retail, e-commerce, hospitality, and institutional channels.
- Achieve monthly, quarterly, and annual sales targets.
Product Promotion & Technical Selling
- Conduct product demonstrations and explain technical features, performance benefits, and usage applications.
- Train channel partners, sales teams, and retail staff on product specifications and competitive advantages.
- Support marketing campaigns, trade fairs, dealer meets, and promotional activities.
Market Intelligence
- Monitor competitor products, pricing, promotions, and market trends in the small kitchen appliance category.
- Collect customer feedback and provide insights to product development and marketing teams.
- Analyze regional demand trends and recommend strategies for growth.
Channel Management
- Ensure proper product placement, visibility, and merchandising at retail outlets.
- Manage inventory planning and stock movement with distributors.
- Support after-sales coordination and customer issue resolution.
Reporting & Coordination
- Prepare regular sales forecasts, pipeline reports, and market analysis reports.
- Coordinate with supply chain, marketing, and service teams to ensure smooth execution.
- Maintain CRM records and customer databases.
Required Qualifications
- Bachelor’s degree in Engineering, Business, Marketing, or related field.
- 3–7 years of experience in sales/business development in consumer appliances, kitchen appliances, or FMCG durable products.
- Experience in small domestic appliances or kitchen appliance category preferred.
- Strong understanding of Indian retail and distribution networks.
- Excellent communication, negotiation, and presentation skills.
- Willingness to travel extensively across assigned regions.
Preferred Skills
- Technical understanding of hand blenders and kitchen appliances.
- Experience handling modern trade and e-commerce channels.
- Knowledge of competitor brands and Indian appliance market trends.
- Proficiency in MS Excel, PowerPoint, and CRM tools.
- Ability to conduct product training and demonstrations.
Key Competencies
- Sales orientation
- Relationship management
- Technical product knowledge
- Market analysis
- Communication and presentation
- Problem-solving
- Result-driven mindset
KPIs / Performance Metrics
- Sales revenue achievement
- Distributor and dealer expansion
- Market share growth
- Product visibility and placement
- Customer satisfaction
- Forecast accuracy
- Training effectiveness
Reporting To
Regional Sales Manager / National Sales Head
Compensation
- Fixed salary + performance incentives
- Travel allowance
- Mobile/internet reimbursement
- Sales bonus based on target achievement
Pay: ₹40,000.00 - ₹60,000.00 per month
Work Location: In person
