Job Title: Head Brand Marketing & PR
Reporting To: Founder & CMD / Leadership Team
Position Summary
Della Townships is seeking a strategic, high-energy Brand Marketing and Public Relations leader to drive integrated communication, brand equity, and event execution across our luxury township developments. Based in Mumbai, this role will own end-to-end brand strategy, performance marketing alignment, corporate PR, and the execution of grand launch events and calendar initiatives for Della Townships nationwide.
Key Responsibilities
1. Brand Strategy & Marketing Management
- Develop and execute global-standard brand positioning strategies for luxury integrated townships (spanning branded residences, villas, wellness hubs, and retail).
- Formulate 360-degree brand campaigns across print, digital, outdoor, and experiential touchpoints.
- Maintain absolute brand consistency, design ethos, and luxury storytelling across all collateral, lookbooks, and media assets.
- Partner closely with Performance Marketing and Lead Generation teams to convert brand recall into qualified real estate inquiries and site visits.
2. PR, Corporate Communications & Media Relations
- Lead nationwide PR strategy, positioning Della Townships as India’s premier asset-light luxury township developer.
- Build and nurture direct relationships with Tier-1 real estate, business, lifestyle, and mainstream media outlets.
- Spearhead executive profiling, leadership speeches, press releases, media roundtables, and crisis communications.
- Drive organic media coverage, thought-leadership features, and industry award nominations.
A Master’s degree/MBA in Marketing, Brand Management, Communications, or Luxury Marketing will be preferred.
