Digital Marketing Manager
Company: DigiPro Marketing LLP
Location: Chennai
Experience: 10+ Years
Employment Type: Full-Time
About DigiPro
DigiPro Marketing LLP is a full-service digital marketing agency specializing in performance marketing, branding, social media management, SEO, web development, creative solutions, and lead generation. We partner with businesses across industries to deliver data-driven marketing strategies that accelerate growth and maximize ROI.
We are looking for an experienced Digital Marketing Manager to lead client accounts, drive digital strategies, manage a high-performing marketing team, and deliver measurable business outcomes for our clients.
Role Overview
The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple client accounts. This role requires a strategic thinker with strong leadership capabilities, excellent client management skills, and hands-on expertise across various digital marketing channels.
Key ResponsibilitiesDigital Strategy & Client Management
- Develop and execute digital marketing strategies aligned with client business objectives.
- Act as the primary point of contact for key client accounts.
- Conduct client meetings, strategy discussions, and quarterly business reviews.
- Understand client goals and translate them into effective marketing campaigns.
- Identify growth opportunities and recommend digital solutions to clients.
Performance Marketing
- Plan, execute, and optimize campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- YouTube Ads
- Display & Remarketing Campaigns
- Manage advertising budgets and maximize campaign ROI.
- Monitor campaign performance and continuously optimize based on KPIs.
SEO & Organic Growth
- Develop SEO strategies to improve website visibility and organic rankings.
- Conduct keyword research, competitor analysis, and technical SEO audits.
- Collaborate with content and development teams to improve website performance.
Social Media & Content Marketing
- Oversee social media strategies across multiple platforms.
- Guide the creative team in developing engaging content and campaigns.
- Ensure brand consistency across all digital touchpoints.
- Monitor social media performance and audience engagement.
Analytics & Reporting
- Track and analyze campaign performance using:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Meta Business Suite
- Monitor KPIs including:
- ROAS
- CPL
- CPA
- CAC
- Conversion Rate
- Lead Quality
- Present performance reports and strategic recommendations to clients and leadership.
Team Leadership
- Lead, mentor, and develop the digital marketing team.
- Allocate work across SEO, Performance Marketing, Social Media, Content, and Design teams.
- Conduct regular performance reviews and knowledge-sharing sessions.
- Ensure timely delivery of client campaigns and projects.
Business Growth
- Support the sales team during client pitches and proposal presentations.
- Identify upselling and cross-selling opportunities within existing accounts.
- Stay updated with emerging digital marketing trends, AI tools, and industry best practices.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- MBA (Marketing) is preferred.
- 10+ years of experience in Digital Marketing, with at least 4–5 years managing teams and client accounts, preferably in a digital marketing agency.
Required Skills
- Expertise in Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads.
- Strong knowledge of SEO, SEM, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Search Console.
- Experience in managing multiple client accounts simultaneously.
- Strong understanding of lead generation, marketing funnels, attribution models, and conversion optimization.
- Experience handling monthly digital advertising budgets.
- Excellent communication, presentation, and stakeholder management skills.
- Strong leadership, team management, and mentoring capabilities.
- Data-driven mindset with excellent analytical and problem-solving skills.
Preferred Qualifications
- Google Ads Certification.
- Google Analytics Certification.
- Meta Blueprint Certification.
- Experience with CRM platforms such as HubSpot, Zoho CRM, or Salesforce.
- Experience working in a Digital Marketing Agency environment.
- Exposure to AI-powered marketing tools and automation platforms.
Key Performance Indicators (KPIs)
- Client Satisfaction & Retention
- Revenue Growth from Existing Accounts
- Campaign ROI & ROAS
- Lead Generation & Conversion Rates
- Website Traffic & Organic Growth
- Timely Delivery of Campaigns
- Team Productivity & Performance
- New Business Support & Upselling Success
Why Join DigiPro?
- Work with a diverse portfolio of clients across multiple industries.
- Lead high-impact digital marketing campaigns with measurable business outcomes.
- Collaborate with a talented team of marketers, designers, and strategists.
- Opportunity to drive innovation and shape digital growth strategies in a fast-paced agency environment.
- Competitive compensation, career growth, and continuous learning opportunities.
Pay: ₹1,000,000.00 - ₹1,500,000.00 per year
Benefits:
- Paid sick time
- Provident Fund
Work Location: In person
