Job Description:
Location: Pune / Bangalore / Hybrid
Experience: 6–12 years
Reporting to: Senior Manager / Vice President
Role
As a Business Analyst within dentsu Global Services, you will act as a bridge between engineering teams and product owners (clients). The role focuses on campaign measurement, data integration, and platform automation, with a strong emphasis on API analysis (e.g. Meta Marketing API, Google Ads API), campaign measurement, product feed optimization to enable AI powered, scalable, data-driven decision‑making for global clients.
Core Skills & Competencies
Digital Marketing & Measurement
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Strong understanding of digital marketing platforms
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Strong understanding of:
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Paid media metrics (CTR, CPC, CPA, ROAS, conversion value)
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Funnel-based and outcome-driven measurement
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Attribution models (last click, data-driven, MTA)
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Knowledge of product feed optimization, Google Merchant Center feeds and Meta product catalogs
Marketing APIs & Data
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Working knowledge of (including but not limited to): Meta Marketing API, Google Ads API
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Ability to interpret API documentation and translate business needs into API requirements
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Validate API outputs and troubleshoot discrepancies
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Familiarity with JSON, REST concepts, and data refresh schedules (conceptual—not developer-level coding).
Business Analysis & Documentation
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Strong skills in:
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Requirement elicitation
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Functional documentation
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Process mapping
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Comfortable working in Agile / hybrid delivery models
Stakeholder and Delivery Management
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Gather, document, and prioritize requirements from Client stakeholders
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Create and maintain BRDs, FRDs, process flows, and other relevant documentation.
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Own and oversee development of measurement frameworks/dashboards/applications
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Support global and regional rollout of measurement solutions and best practices
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Act as a primary liaison between engineering teams, internal stakeholders and external stakeholders (clients, partners) for requirement clarification, solution alignment, and delivery updates.
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Drive regular communication cadences (status calls, progress updates, documentation) to ensure transparency across stakeholders in different time zones and geographies.
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Proactively identify, communicate, and help resolve delivery blockers, including data gaps, dependency misalignment, tooling limitations, or resource constraints.
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Navigate ambiguous problem statements and evolving requirements by structuring discussions, proposing solution options, and driving decisions to closure.
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Coordinate with delivery and team leads to manage bandwidth, planned leaves, and short‑term resource crunches, ensuring commitments and timelines are met without impacting delivery quality.
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Escalate risks and issues early with clear impact assessment, mitigation options, and recommended next steps.
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Support seamless handoffs across regions and time zones to maintain continuity of execution
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Comfortable operating in high‑ambiguity environments with limited information, proactively shaping requirements, managing risks, and ensuring momentum despite uncertainty and constraints.
Agile Methodology
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Experience of leading delivery methodologies (e.g. Scrum ceremonies, Kanban etc)
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Tracking work items (e.g. Jira)
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Delivering product increments, addressing user feedback
Nice-to-Have Skills
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Exposure to:
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Google Analytics 4
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Conversion APIs (Meta CAPI, Google Enhanced Conversions)
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Tag management systems (GTM)
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Experience in global or multi-market delivery environments.
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Familiarity with AI assisted development and AI tools (like Github Copilot, Claude, ChatGPT, Gemini)
Behavioral Competencies
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Excellent Communication Skills (English)
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Quick Learning Abilities
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Team Player
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Strong analytical and problem-solving mindset
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Ability to communicate complex technical concepts to non-technical stakeholders.
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Proactive, detail-oriented, and outcome-focused.
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Comfortable working across time zones and cross-functional teams
Location:
DGS India - Mumbai - Thane Ashar IT Park
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
