Overview:
We are looking for a Digital Marketing Executive to manage our digital marketing activities across SEO, SEM, Google Ads, Meta Ads and website content. The role will focus on improving online visibility, reach, traffic and conversions through effective campaign execution, optimisation and performance tracking.
Responsibilities:
- Manage and optimise Google Ads and Meta Ads campaigns to improve reach, traffic, leads, bookings and ROI.
- Handle SEO and SEM activities to improve search visibility and organic website traffic.
- Monitor campaign performance and optimise ROAS, CPA, CPL, CPC and conversions.
- Study market trends, competitors and target audiences to identify opportunities for increasing digital reach and engagement.
- Manage website content, including publishing, modifying and unpublishing offers, packages, promotions, events and other relevant content.
- Track daily digital marketing activities and campaign performance against defined targets.
- Analyse performance data and identify areas for improvement across campaigns and digital channels.
- Prepare and share monthly digital marketing performance reports with key findings and recommendations.
- Coordinate with creative, content and other internal teams for timely execution of digital campaigns.
- Keep up to date with changes in Google Ads, Meta Ads, SEO and digital marketing trends.
Skills & Knowledge Required:
- Hands-on experience in Google Ads and Meta Ads.
- Good knowledge of SEO, SEM and Performance Marketing.
- Understanding of ROAS, CPA, CPL, CPC, CTR and conversion metrics.
- Strong analytical and data interpretation skills.
- Knowledge of website content management and CMS platforms.
- Good understanding of Google Analytics / GA4 and Google Search Console.
- Good communication, coordination and reporting skills.
- Proficiency in Google Sheets and Google Docs; basic knowledge of Excel is an advantage.
Eligibility:
- Bachelor's degree or diploma in Digital Marketing, Marketing, Business Administration or a related field.
- 2–5 years of relevant experience in Digital Marketing / Performance Marketing.
- Candidates should have practical experience managing Google Ads, Meta Ads and SEO activities.
- Experience in hospitality, travel or tourism will be an added advantage.
Pay: From ₹25,000.00 per month
Ability to commute/relocate:
- Tiruppur, Tamil Nadu (Tiruppur): Reliably commute or planning to relocate before starting work (Preferred)
Education:
Experience:
- SEO: 1 year (Required)
- SEO tools: 1 year (Preferred)
- SEM: 1 year (Preferred)
- Google Ads: 1 year (Required)
- Facebook Advertising: 1 year (Required)
- Lead generation: 1 year (Required)
- Website Handling: 1 year (Preferred)
Language:
- English (Preferred)
- Tamil (Preferred)
Location:
- Tiruppur, Tamil Nadu (Tiruppur) (Required)
Work Location: In person
