We are looking for a highly motivated and experienced SEO Executive with expertise in App Store Optimization (ASO) and SEO for Wix-based websites to join our team. As an integral part of our digital marketing efforts, you will be responsible for driving organic traffic, improving search engine rankings, and optimizing our mobile app presence. If you have a passion for SEO and a proven track record of achieving tangible results, we want to hear from you.
Responsibilities:
· Develop and execute comprehensive SEO strategies to increase organic traffic, improve search engine rankings, and enhance visibility across various search engines.
· Conduct keyword research to identify relevant search terms and phrases with high search volume and low competition.
· Optimize on-page elements including meta tags, headings, URLs, and content for improved search engine visibility and user experience.
· Implement off-page optimization tactics such as link building, guest blogging, and influencer outreach to enhance website authority and credibility.
· Perform technical SEO audits to identify and resolve issues that may impact website performance and search engine rankings.
· Stay up-to-date with the latest trends and best practices in SEO and search engine algorithms to ensure compliance and effectiveness of SEO strategies.
· Manage App Store Optimization (ASO) efforts to improve the visibility and discoverability of our mobile apps on app stores.
· Analyze website and app performance metrics using tools like Google Analytics, Google Search Console, and App Store Connect to track progress and identify areas for improvement.
· Collaborate with cross-functional teams including marketing, content, and development to integrate SEO best practices into all aspects of the business.
· Provide regular reports and updates on SEO performance, trends, and insights to stakeholders and management.
Requirements:
· Bachelor's degree in Marketing, Business, Computer Science, or related field.
· Minimum of 2 years of experience in SEO with a strong understanding of search engine algorithms and ranking factors.
· Proven experience in App Store Optimization (ASO) with a track record of optimizing app listings for increased visibility and downloads.
· Familiarity with SEO practices specific to Wix-based websites, including Wix SEO Wiz and Wix SEO tools.
· Proficiency in SEO tools such as SEMrush, Moz, Ahrefs, or similar tools for keyword research, analysis, and tracking.
· Excellent analytical skills and attention to detail with the ability to interpret data and draw actionable insights.
· Strong communication and collaboration skills with the ability to work effectively in a team environment.
· Ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
