JLL supports the Whole You, personally and professionally.
Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.
As Senior Specialist, Account Based Marketing (ABM), you will play a key role in building, executing, and optimising marketing campaigns targeting priority commercial real estate accounts. Working within the Campaign teams, you will create and manage audience segments, analyze campaign data, develop custom web experiences, and ensure smooth integration across marketing technology platforms. Your hands-on technical and analytical skills will help drive high-impact marketing initiatives and measurable results.
Key Responsibilities:
Campaign Execution & Platform Management
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Build and manage audience segments, workflows, and campaigns in ABM platforms (e.g., 6sense, Demandbase, or similar)
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Set up and run email campaigns, nurture sequences, and landing pages using marketing automation systems (e.g., Eloqua, Marketo, HubSpot, or Pardot)
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Develop custom landing pages and web experiences using low-code/no-code content platforms (e.g., Folloze, Uberflip)
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Partner with marketing operations, digital, and paid media teams to ensure seamless connections between ABM, automation, ad tech, and CRM platforms
Data Analysis & Optimization
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Monitor and analyze account and campaign performance using marketing and advertising platform analytics
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Use insights to improve campaign effectiveness and return on investment
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Conduct quality control across data endpoints and reporting for account-level engagement
Troubleshooting & Continuous Improvement
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Identify and resolve performance or integration issues to keep campaigns running smoothly
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Recommend and implement process improvements to enhance team efficiency
Collaboration & Stakeholder Engagement
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Work closely with global and local marketing teams, publishers, and digital specialists to deliver campaign objectives
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Support development of personalized content experiences for priority accounts
Sounds like you? To apply, you need to be:
Required Qualifications
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9-10 years of overall experience, including 4-5 years of hands-on, relevant experience with marketing technology platforms in a B2B environment
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Experience with ABM platforms (6sense, Demandbase, or similar)
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Experience with marketing automation systems (Eloqua, Marketo, HubSpot, or Pardot)
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Familiarity with web experience tools (Folloze, Uberflip, or similar)
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Skilled in building web pages and content using drag-and-drop, low-code/no-code tools
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Comfortable using AI tools to enhance marketing campaigns and create content
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Strong analytical and organizational skills with advanced proficiency in Excel
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Detail orientated and able to manage multiple projects at scale
Preferred Qualifications
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B2B marketing experience in professional services or real estate
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Familiarity with social advertising platforms (e.g., LinkedIn)
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Experience integrating/connecting multiple marketing technology platforms
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Project management experience and ability to work collaboratively across teams
Success Metrics
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Timely and error-free campaign launches
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Efficient use and improvement of marketing platforms and processes
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Rapid problem-solving and troubleshooting
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Process enhancement driving faster team performance
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!
Personalized benefits that support personal well-being and growth:
JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.
About JLL –
We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
