Location: Mumbai
Employment Type: Full-time
Experience: 2-3+Years
Reporting Manager: ChiefMarketing Officer (CMO)
About NewAge:
Newage Software (www.newage-global.com ) is well known for itsfreight forwarding software and digitized back-office services, which fulfil the ever-changing needs of freight forwarding and logistics industries. Our end-to-end freight forwarding SaaS-based ERP software and digitized back-office services improve operational effectiveness, avoid cost leakage, and provide actionable insights to customers. Our digitized services are based on leading technologies and automation functionality, which work well for all types of companies like small, medium, and large businesses for their sales, finance, accounting, documentation, and customer operations. Newage has been serving customers worldwide for over 18 years and has become the foremost choice in the freight forwarding and logistics industry.
Role Purpose:
Drive qualified traffic, optimize website conversion, and scale demand generation via paidmedia, SEO, AI-optimized content and continuous experimentation.
Key Responsibilities:
- Own paid media across search andsocial
- Drive qualified traffic aligned toICPs
- Own website performance and contentupdates
- Optimize landing pages, forms andfunnels
- Lead SEO and AIO initiatives
- Track CAC, CPL, conversion rates andattribution
- Collaborate with PMM, Content and Automation teams
Success Metrics:
- Growth in qualified traffic
- Improved website conversion rates
- Reduced cost per lead / SQL
- Measurable pipeline contribution
Experience &Skills:
- 2 to 3+ years in digital orperformance marketing
- Hands-on paid, SEO and CRO experience
- CMS experience (Web flow preferred)
- Strong analytical and AI tool usage
