We are looking for a Creative Copy & Content Writer who can think creatively, write exceptionally well, and develop content that makes brands stand out on digital platforms.
As an agency, we work with multiple clients across different industries. The person in this role will be responsible for creating creative, engaging and platform-specific content for multiple brands across social media, digital campaigns, websites, advertisements and other marketing channels.
We are looking for someone who can go beyond simply "writing content" — someone who can understand a brand, understand its audience, develop a creative thought and turn it into compelling communication.
The ideal candidate should have a strong command of English, excellent creative thinking, an understanding of social media trends and the ability to adapt their writing style to different brands and audiences.
Key Responsibilities1. Creative Copywriting
- Develop creative and engaging copy for social media posts, Reels, videos, campaigns, advertisements and digital marketing initiatives.
- Write attention-grabbing hooks, headlines, taglines, captions and CTAs.
- Develop creative concepts and communication ideas for brands.
- Turn marketing objectives into strong creative communication.
- Write copy that is clear, memorable, engaging and aligned with the brand's personality.
- Develop campaign themes, creative ideas and content series.
- Think of fresh and unconventional ways to communicate common marketing messages.
2. Social Media Content
Create content for platforms including:
- Instagram
- Facebook
- LinkedIn
- YouTube
- X and other relevant platforms
Responsibilities include:
- Social media captions
- Carousel content
- Reel scripts
- Video scripts
- Story content
- Polls and interactive content
- Campaign content
- Educational and informational content
- Brand-building content
- Promotional content
- Festival and topical content
The writer should understand that Instagram copy cannot simply be copied and pasted onto LinkedIn or Facebook. Content should be adapted according to the platform, audience and objective.
3. Long-Form & Brand Content
Depending on client requirements, develop:
- Website content
- Landing page copy
- Blogs and articles
- Brand profiles
- Product/service descriptions
- Brochures and marketing material
- Email content
- Promotional campaigns
- Thought-leadership content
- Case studies
- Corporate communication
4. Research & Understanding
- Research the client's business, industry, products/services and target audience before writing.
- Understand the client's competitors and market positioning.
- Conduct research to ensure content is accurate and relevant.
- Identify industry trends, conversations and opportunities for content.
- Understand the target audience's pain points, motivations and behaviour.
- Convert research and insights into meaningful content ideas.
5. Brand Voice & Tone
The candidate should be able to write for different types of brands and personalities.
For example:
- Premium / luxury
- Corporate
- Young & trendy
- Conversational
- Humorous
- Educational
- Real estate
- Technology
- Healthcare
- Hospitality
- Education
- Retail / e-commerce
- B2B
You should be able to change your writing style according to the brand rather than using the same writing style for every client.
6. Creative Ideation
- Participate in creative brainstorming sessions.
- Generate new campaign and content ideas.
- Develop creative concepts around trends, occasions and business opportunities.
- Convert a simple client brief into a strong creative direction.
- Work closely with graphic designers, video editors, social media executives and account managers.
- Provide clear creative direction to designers and video teams wherever required.
7. Trend & Social Media Awareness
- Stay updated with current social media trends and formats.
- Identify trending topics, conversations, memes and cultural moments relevant to brands.
- Understand how brands can participate in trends without compromising their positioning.
- Regularly analyse successful brand campaigns and creative communication.
- Bring new ideas and references to the creative team.
The Person We Are Looking For
We are looking for someone who is:
Creative + Curious + Observant + A Strong Writer + Commercially Minded
You should be someone who:
- Can come up with 10 different ideas instead of the first obvious idea.
- Has a strong command of English grammar, vocabulary and sentence structure.
- Can write short, punchy copy as well as detailed content.
- Understands what makes people stop scrolling.
- Can write a strong hook.
- Can simplify complicated ideas.
- Has a natural curiosity about brands, people and culture.
- Can take feedback positively and improve the work.
- Is comfortable handling multiple brands simultaneously.
- Can meet deadlines without compromising quality.
- Can work independently while collaborating with the creative and social media team.
Agency Experience – Preferred
Experience working in a digital marketing, advertising or creative agency will be an advantage.
Candidates with agency experience should be comfortable handling:
- Multiple clients
- Multiple industries
- Multiple deadlines
- Different brand voices
- Frequent creative briefs
- Client feedback and revisions
- Fast turnaround requirements
Skills Required
- Excellent written English
- Strong copywriting ability
- Creative thinking
- Storytelling
- Social media content creation
- Research skills
- Strong grammar and proofreading
- Understanding of digital marketing
- Understanding of social media platforms
- Ability to develop creative concepts
- Ability to write compelling headlines and hooks
- Good communication skills
- Time management
- Attention to detail
Knowledge of AI content and creative tools is an advantage, but the candidate should be able to think and write creatively rather than simply rely on AI-generated content.
Key Performance Indicators
The candidate's performance will be evaluated on:
- Quality of creative ideas
- Quality of written content
- Originality of copy
- Engagement potential of content
- Ability to develop strong hooks and CTAs
- Ability to maintain different brand voices
- Timely delivery of content
- Accuracy and attention to detail
- Number of usable creative ideas generated
- Client/Account Manager feedback
- Ability to reduce repetitive revisions
- Contribution to overall social media and campaign performance
Important Requirement
We are NOT looking for someone who only knows how to write grammatically correct English.
We are looking for someone who can think creatively and then write brilliantly.
The candidate should be able to look at a product, service or marketing objective and ask:
"What is the most interesting way we can communicate this to the audience?"
That mindset is more important to us than simply having a large vocabulary.
Qualification
Graduate / Postgraduate in English, Mass Communication, Journalism, Advertising, Marketing, Communications or a related field preferred.
Experience: 2–3 years of relevant experience.
Candidates with a strong portfolio of social media copy, campaigns, scripts, blogs, advertisements or brand content will be preferred.
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
- Work from home
Ability to commute/relocate:
- Kharadi, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Creative writing: 2 years (Required)
Work Location: In person
