Job Title: Digital Marketing Executive
Location: Rohini West, Delhi (On-site)
Experience: 2–6 Years
Salary: Up to ₹6.00 LPA (Based on Experience)
Industry: EdTech
Intersted candidates can call or whatsapp me on 92890 08078
Job Summary
We are looking for a creative and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns. The ideal candidate should have hands-on experience in SEO, Google Ads, Meta Ads, social media marketing, email marketing, and performance analysis. The role requires a data-driven approach to generate quality leads, improve brand visibility, and support business growth.
Key Responsibilities (KRA)
- Plan, execute, and optimize digital marketing campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
- Manage Google Ads (Search, Display, YouTube) and Meta Ads to maximize lead generation and ROI.
- Develop and execute SEO strategies to improve website rankings and increase organic traffic.
- Perform keyword research, on-page SEO, off-page SEO, and technical SEO optimization.
- Create and manage engaging content for social media platforms, including LinkedIn, Facebook, Instagram, and YouTube.
- Monitor and optimize website performance using Google Analytics, Google Search Console, and other analytics tools.
- Plan and execute email marketing campaigns to nurture leads and improve customer engagement.
- Coordinate with the design and content teams to create marketing creatives, landing pages, blogs, and promotional materials.
- Track campaign performance, prepare weekly and monthly MIS reports, and share actionable insights.
- Conduct competitor analysis and identify emerging digital marketing trends.
- Manage lead generation campaigns and collaborate with the sales team to improve conversion rates.
- Optimize landing pages and marketing funnels for better conversion.
- Ensure all digital campaigns align with the company's branding and business objectives.
Required Skills
- SEO (On-Page, Off-Page & Technical SEO)
- Google Ads & PPC Campaign Management
- Meta Ads (Facebook & Instagram)
- Google Analytics (GA4) & Google Search Console
- Social Media Marketing
- Email Marketing
- Content Marketing
- Keyword Research
- Lead Generation
- Canva or Adobe Creative Suite (Basic Knowledge)
- MS Excel & Reporting
- Strong analytical and communication skills
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Mass Communication, or a related field.
- Google Ads, Google Analytics, Meta Blueprint, or SEO certifications will be an added advantage.
Desired Candidate Profile
- 1–3 years of experience in Digital Marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Strong understanding of SEO and lead generation strategies.
- Excellent analytical, communication, and problem-solving skills.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
Regards
Harshita
Pay: ₹20,000.00 - ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Internet reimbursement
- Provident Fund
Work Location: In person
