Performance Marketing Specialist
Company: Adsparrow Media
Job Type: Full-Time
Experience: 1–3 Years
Location: Mohali, Punjab
Salary: ₹25,000 – ₹30,000 per month + Performance Incentives
Job Description
Adsparrow Media is looking for a Performance Marketing Specialist who can independently plan, execute, optimize, and scale paid advertising campaigns across multiple platforms.
Key Responsibilities
- Manage and optimize Meta Ads (Facebook & Instagram), Google Ads, and LinkedIn Ads.
- Handle lead generation, e-commerce, sales, remarketing, and conversion campaigns.
- Manage WooCommerce/e-commerce advertising campaigns and track sales performance.
- Conduct audience research, keyword research, competitor research, and campaign planning.
- Monitor and optimize CPL, CPA, CTR, CPC, ROAS, CAC, and Conversion Rate.
- Manage campaign budgets and scale winning campaigns profitably.
- Set up and troubleshoot Meta Pixel, Conversion API (CAPI), GA4, Google Tag Manager, and Google Ads conversion tracking.
- Perform A/B testing of creatives, audiences, ad copies, landing pages, and campaigns.
- Prepare performance reports and provide actionable insights for improving campaign results.
- Stay updated with the latest changes, features, and best practices across advertising platforms.
Requirements
- 1–3 years of hands-on experience in Performance Marketing.
- Strong practical knowledge of Meta Ads & Google Ads.
- Experience with LinkedIn Ads and WooCommerce/e-commerce marketing is preferred.
- Good understanding of tracking, analytics, funnels, and conversion optimization.
- Strong analytical and problem-solving skills.
- Ability to manage multiple campaigns and take ownership of results.
- Only candidates with practical campaign management experience should apply.
What We Offer
- ₹25,000 – ₹30,000/month fixed salary, based on experience and skill level.
- Performance-based incentives for achieving campaign and business targets.
- Regular performance reviews with opportunities for salary growth.
- Exposure to multiple industries, clients, and advertising platforms.
- Opportunity to work on real-world campaigns with meaningful ad budgets.
- Learning, professional development, and career growth opportunities.
- Potential growth into a Senior Performance Marketing Specialist / Performance Marketing Manager role based on performance.
Apply Now:
Candidates with proven hands-on experience in Meta Ads, Google Ads, LinkedIn Ads, and e-commerce performance marketing are encouraged to apply.
Pay: ₹25,000.00 per month
Benefits:
- Commuter assistance
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
