Job Title:
Digital Marketing Executive – Google Ads, Meta Ads & SMM
Company Name:
International Student Agency
P2 International Study Agency Private Limited
Location:
Kochi, Ernakulam, Kerala
Work Mode:
Office-based
Salary:
₹20,000 – ₹50,000 per month
Salary will be based on experience, skills, and performance.Job Description
International Student Agency is hiring a skilled and result-oriented Digital Marketing Executive who can manage Google Ads, Meta Ads, YouTube Ads, WhatsApp lead campaigns, and Social Media Marketing for our study abroad business.
We are an international education consultancy helping students with MBBS, Nursing, and other study abroad programs in countries like Georgia, Uzbekistan, Russia, Kazakhstan, and Kyrgyzstan.
Key Responsibilities
- Manage Google Ads campaigns including Search Ads, YouTube Ads, Lead Form Ads, Performance Max, and remarketing campaigns.
- Manage Meta Ads campaigns for Facebook, Instagram, WhatsApp, and lead generation.
- Plan, manage, and optimize paid campaigns to generate quality student and parent leads.
- Manage Social Media Marketing for Instagram, Facebook, YouTube, and Google Business Profile.
- Plan and schedule posts, reels, stories, YouTube Shorts, student testimonials, and educational content.
- Write ad copies, headlines, captions, hashtags, and social media content ideas.
- Coordinate with the design/video team for posters, reels, thumbnails, videos, and ad creatives.
- Track leads from Google Ads, Meta Ads, WhatsApp, website forms, and CRM/Google Sheets.
- Set up and monitor conversion tracking, Meta Pixel, Google Tag Manager, and Google Analytics.
- Prepare daily and weekly reports on ad spend, leads, CPL, CTR, conversion rate, and campaign performance.
- Analyze campaign performance and suggest improvements to increase lead quality.
- Research competitors and suggest new ad angles, content ideas, and marketing strategies.
- Monitor comments, messages, engagement, and audience response on social media platforms.
Required Skills
- Experience in Google Ads and Meta Ads.
- Knowledge of Social Media Marketing.
- Experience in lead generation campaigns.
- Ability to manage campaign budgets and optimize cost per lead.
- Basic knowledge of Google Analytics, Meta Pixel, Google Tag Manager, and conversion tracking.
- Good understanding of Instagram, Facebook, YouTube Shorts, reels, stories, and content planning.
- Ability to write ad copies, captions, hooks, and creative content ideas.
- Comfortable using Google Sheets and preparing campaign reports.
- Basic knowledge of Canva, video content, or creative briefing will be preferred.
- Good communication and coordination skills.
Preferred Candidate
- Experience in education, study abroad, immigration, edtech, coaching, or lead generation industry will be preferred.
- Candidate should be practical, creative, and performance-focused.
- Candidate should understand student and parent psychology.
- Malayalam and English communication skills will be an added advantage.
- Candidate should be able to work from our Kochi office.
Benefits
- Opportunity to work with a growing international education company.
- High incentive payment based on performance.
- Hands-on experience with Google Ads, Meta Ads, YouTube Ads, WhatsApp campaigns, and SMM.
- Performance-based growth opportunity.
- Friendly office environment.
- Long-term career opportunity.
Job Type: Full-time
Pay: ₹15,000.00 - ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
Ability to commute/relocate:
- Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred)
Education:
Experience:
- Digital marketing: 2 years (Preferred)
Work Location: In person
