About The Role:
We are looking for a highly driven Category Manager to own and scale Be Bodywise’s Personal Care category end-to-end.
This includes:
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Own category revenue, profitability, and growth targets
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Identify growth opportunities through consumer insights, market trends, and competitive analysis
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Drive data-backed decision making across the category
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Identify whitespace opportunities and consumer needs
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Work closely with product development teams to build and launch new products
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Shape product positioning, pricing, and assortment strategy
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Manage the product lifecycle from concept to scale
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Develop category narratives and consumer-facing messaging
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Build go to market plans for new launches
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Define target audiences, personas, and communication strategies
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Plan and execute awareness campaigns, launches, and seasonal activations
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Partner with design teams for performance marketing creatives, and influencer teams to drive category growth
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Work on influencer collaborations and content strategies
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Continuously test, learn, and optimize messaging and acquisition strategies
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1–4 years of experience in category management, business roles, growth, marketing, consulting, or e-commerce
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Strong analytical skills and comfort working with data
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Proven ability to solve business problems and drive growth
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Strong understanding of consumer behavior and marketing fundamentals
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Ability to think strategically and execute quickly
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Excellent cross-functional stakeholder management skills
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Comfortable working in a fast-paced, ambiguous startup environment
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Have experience in D2C, consumer brands, beauty, wellness, personal care, or health categories
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Are naturally curious about consumer products, marketing, and brand building
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Enjoy understanding why consumers buy products and how categories are built
This is not a traditional category management role focused primarily on operations or assortment management.
You'll be responsible for building categories, launching products, shaping consumer narratives, and driving growth. Think of it as being a mini founder for your category.
