Role Overview
The Digital Marketing Manager at Bestow will lead digital strategy and performance marketing for multiple client brands while integrating AI-driven marketing intelligence and Generative Engine Optimization (GEO) to enhance brand visibility across both traditional search engines and AI-driven discovery platforms.
This role goes beyond conventional digital marketing by combining research-backed insights, performance marketing, AI tools, and GEO strategies to ensure brands are discoverable across Google, AI assistants, and generative search environments.
Key Responsibilities
- Digital Strategy & Client Growth
- Develop integrated digital marketing strategies aligned with client business objectives.
- Translate research insights into high-performance digital campaigns.
- Identify growth opportunities across paid, organic, and AI-powered discovery channels.
AI-Driven Marketing & Automation
- Leverage AI tools to improve marketing efficiency, personalization, and campaign performance.
- Implement AI-powered tools for:
- audience segmentation
- content optimization
- predictive analytics
- campaign automation
- Use generative AI to accelerate content production and campaign ideation.
Generative Engine Optimization (GEO)
- Develop strategies to improve brand discoverability on AI-driven platforms and generative search engines.
- Optimize digital content for AI-based answers and conversational search.
- Structure website and content to increase citations in AI-generated responses.
- Identify keywords, questions, and content formats that perform well in AI search ecosystems.
Key GEO focus areas:
- Conversational search queries
- AI-answer structured content
- authority building through credible sources
- structured data and schema optimization
Performance Marketing
- Plan and manage paid campaigns across:
- Google Ads
- Meta Ads
- LinkedIn Ads
- YouTube Ads
- Optimize campaigns for:
- lead generation
- brand awareness
- conversion growth
- Monitor ROAS, CAC, and funnel performance.
SEO, Content & Organic Growth
- Implement advanced SEO strategies to improve organic visibility.
- Conduct keyword research, competitor analysis, and search trend tracking.
- Collaborate with content teams to produce SEO and GEO optimized content.
Analytics & Marketing Intelligence
- Track campaign performance and customer journeys using advanced analytics tools.
- Develop performance dashboards and client reports with actionable insights.
- Use marketing data to improve targeting, messaging, and campaign outcomes.
Client Strategy & Collaboration
- Work closely with client servicing teams to understand client objectives.
- Present digital strategy and performance reports to clients.
- Collaborate with creative, content, and development teams for campaign execution.
Skills & Competencies
- Performance marketing
- SEO and organic growth strategies
- Conversion rate optimization
- Customer journey mapping
AI Marketing Capability
- AI-powered campaign optimization
- Marketing automation
- Predictive analytics
- AI-assisted content creation
GEO (Generative Engine Optimization)
- AI search visibility strategy
- Conversational search optimization
- Structured content creation
- Authority building across digital platforms
Analytical Thinking
- Data-driven decision making
- Campaign performance analysis
- Marketing attribution models
Tools & Platforms
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
AI & Automation Tools
- ChatGPT / Claude / Gemini
- Jasper AI
- Zapier / Make
- AI analytics tools
Analytics & Tracking
- Google Analytics (GA4)
- Google Tag Manager
- Looker Studio
SEO & GEO Tools
- SEMrush
- Ahrefs
- Surfer SEO
- Schema optimization tools
Qualification
- Bachelor’s or Master’s degree in Marketing, Business, or Digital Media.
- Certifications in Google Ads, Meta Ads, AI Marketing, or SEO preferred.
Experience
- 4–7 years of experience in digital marketing.
- Agency experience preferred.
- Experience working with AI marketing tools and advanced SEO strategies is a strong advantage.
Key Performance Indicators (KPIs)
- Lead generation growth
- Cost per lead (CPL)
- Return on ad spend (ROAS)
- Organic search rankings
- AI search visibility
- Conversion rate improvements
- Client satisfaction and retention
Pay: From ₹45,000.00 per month
Work Location: In person
