Location : Work From Home
We are looking for a results-driven Performance Marketing Specialist to manage and optimize paid digital campaigns across Meta platforms (Facebook & Instagram). The candidate should have hands-on experience in creating, managing, and scaling ad campaigns, generating quality leads, and supporting the sales team in converting leads into customers.
Key Responsibilities
- Plan, create, launch, and optimize Meta (Facebook & Instagram) ad campaigns.
- Manage the complete ad campaign lifecycle, including audience research, campaign setup, budget allocation, A/B testing, and performance optimization.
- Monitor campaign performance and improve ROI through data-driven decisions.
- Generate high-quality leads and work closely with the sales team to maximize conversions.
- Follow up with marketing leads and assist in closing potential clients.
- Create compelling ad copy and coordinate creative requirements with the design team.
- Track key performance metrics such as CPC, CPL, CTR, ROAS, and conversion rates.
- Prepare weekly and monthly campaign performance reports.
- Stay updated with the latest Meta Ads features, algorithm changes, and digital marketing trends.
- Support overall digital marketing initiatives to increase brand awareness and business growth.
Requirements
2-5 years of experience in Performance Marketing or Digital Marketing.
- Strong hands-on experience with Meta Ads Manager (Facebook & Instagram Ads).
- Good understanding of audience targeting, retargeting, Pixel setup, conversion tracking, and campaign optimization.
- Knowledge of lead generation strategies and sales funnel management.
- Strong analytical and problem-solving skills.
- Excellent communication and coordination skills.
- Ability to work independently and achieve lead generation targets.
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
