JOB DESCRIPTIONMarketing Manager – NBFC
Company: AGRIM FINCAP PVT. LTD.
Location: Delhi
Department: Marketing
Employment Type: Full-Time
Experience: 5–8 Years
Qualification: MBA/PGDM in Marketing preferred
Industry: NBFC / Financial Services
Salary: No Bar for the Right Candidate
About AGRIM FINCAP PVT. LTD.
AGRIM FINCAP PVT. LTD. is looking for an experienced and result-oriented Marketing Manager to lead marketing strategy, brand visibility, customer acquisition, lead generation, and business growth initiatives for its financial services business.
The candidate will work closely with the Sales, Business Development, and Operations teams to build strong customer acquisition channels, strengthen the company's market presence, and improve overall marketing effectiveness.
Key Responsibilities
- Develop and execute the company's overall marketing strategy.
- Plan and implement customer acquisition and lead-generation campaigns.
- Drive digital, offline, and local/branch-level marketing initiatives.
- Generate qualified leads and improve lead-to-customer conversion.
- Work closely with Sales and Business Development teams to achieve business targets.
- Conduct market research and competitor analysis.
- Identify new customer segments, markets, and business opportunities.
- Manage social media, digital campaigns, and online brand presence.
- Coordinate with external agencies, vendors, and marketing partners.
- Develop brochures, presentations, campaign materials, and other marketing content.
- Monitor campaign performance and measure marketing ROI.
- Prepare weekly and monthly marketing performance reports.
- Manage marketing budgets and ensure effective utilization.
- Maintain consistent brand communication across all marketing channels.
- Support marketing activities for new product and service launches.
- Ensure customer-facing marketing communication is appropriately reviewed for regulatory and compliance requirements.
Key Performance Indicators (KPIs)
- Lead Generation
- Qualified Leads
- Lead-to-Customer Conversion
- Customer Acquisition Cost (CAC)
- Marketing ROI
- Campaign Performance
- Digital Engagement
- Brand Visibility
- Business Contribution
- Marketing Budget Utilization
Required Skills
- Strong understanding of NBFC / Financial Services marketing
- Digital Marketing
- Lead Generation & Customer Acquisition
- Campaign Planning & Management
- Market Research
- Competitor Analysis
- Strong Communication & Presentation Skills
- Analytical and data-driven approach
- Team and Vendor Management
- Proficiency in MS Excel and PowerPoint
Preferred Industry Experience
Candidates with experience in any of the following industries will be preferred:
- NBFC
- Banking
- FinTech
- Lending
- Microfinance
- Consumer Finance
- Financial Services
Compensation
Salary: No Bar for the Right Candidate
Compensation will be aligned with the candidate's experience, current compensation, skills, industry exposure, and overall suitability for the role.
Ideal Candidate
The ideal candidate should be a result-oriented marketing professional with strong experience in financial services marketing, customer acquisition, lead generation, digital marketing, and campaign management, along with the ability to work closely with business and sales teams to deliver measurable growth.
Interested candidates can apply with their updated CV.
Pay: ₹50,000.00 - ₹80,000.00 per month
Work Location: In person
