Job Title: Digital Marketing Specialist
Key Responsibilities:
- Plan and execute digital marketing campaigns across different platforms.
- Manage social media accounts and create engaging content.
- Run and optimize paid ads on platforms like Google Ads and Meta Ads.
- Handle SEO activities to improve website ranking and traffic.
- Monitor website performance using tools like Google Analytics.
- Generate leads through online marketing strategies.
- Coordinate with graphic designers and content teams for campaign execution.
- Create daily/weekly performance reports and analyze campaign results.
- Manage email marketing and promotional campaigns.
- Stay updated with latest digital marketing trends and competitor activities.
Required Skills:
- Knowledge of SEO, SEM, and social media marketing.
- Experience with Google Ads and Meta Ads Manager.
- Basic understanding of Canva, analytics, and content marketing.
- Good communication and analytical skills.
- Ability to manage multiple campaigns simultaneously.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Business, or related field.
- Experience in digital marketing or advertising industry preferred.
KPIs / Performance Indicators:
- Lead generation count
- ROAS (Return on Ad Spend)
- Website traffic growth
- Social media engagement
- Campaign performance & conversions
Pay: ₹10,047.28 - ₹25,000.00 per month
Work Location: In person
