Job Title: Content Writer
Company: Ramaiah University of Applied Sciences (RUAS)
Location: Bengaluru
Higher Education experience is mandatory, preferably in universities
Job Summary
We are looking for a creative and experienced Content Writer to develop engaging, informative and impactful content that supports the University's admissions, branding, marketing and communication initiatives. The role involves creating content across digital and print platforms to effectively communicate the University's academic offerings, achievements and student experience.
Key Responsibilities
- Develop content for the University website, programme pages, brochures, prospectus, newsletters and admission collaterals.
- Create content for digital marketing campaigns, email marketing, WhatsApp, SMS and social media platforms.
- Prepare programme descriptions, faculty profiles, student success stories, alumni testimonials and research highlights.
- Write blogs, articles, press releases, speeches, presentations and promotional content.
- Collaborate with Admissions, Marketing, Faculties and Digital Marketing teams to create relevant content.
- Ensure consistency in tone, messaging and brand identity across communication channels.
- Support SEO-driven content development to improve website visibility.
- Proofread and edit content to maintain quality and accuracy.
- Support communication for events, outreach activities, education fairs and Open House programmes.
Required Skills
- Excellent written and verbal communication skills
- Strong storytelling and copywriting abilities
- Knowledge of SEO content writing and optimisation
- Excellent editing and proofreading skills
- Ability to simplify technical and academic information into engaging content
- Ability to manage multiple projects within deadlines
Qualification
Bachelor's/Master's Degree in English, Journalism, Mass Communication, Marketing or a related discipline.
Pay: ₹45,000.00 - ₹60,000.00 per month
Application Question(s):
- Do you have 5–6 years of experience as a Content Writer in the Higher Education sector, preferably with a university?
- Have you created content for university websites, programme pages, brochures, prospectus, newsletters or admission collaterals?
- Do you have experience writing SEO-driven content and digital marketing content (email campaigns, social media, WhatsApp or SMS)?
- What is your current monthly salary?
- What is your expected salary?
- What is your Notice Period?
Location:
- Bangalore City, Bengaluru, Karnataka (Required)
Work Location: In person
