- Digital Strategy Development:
- Create and execute comprehensive digital marketing strategies aligned with business goals.
- Define target audiences, market segments, and key performance indicators (KPIs) for campaigns.
- Analytical mindset and critical thinking
Search Engine Optimization and Paid Advertising:
- Perform keyword research and analysis to optimise website content for search engines. Implement on-page and off-page SEO strategies to improve organic search rankings.
- Maintain up-to-date knowledge of SEO algorithms and makes necessary changes to websites for optimization
- Implements continuous improvement in SEO strategies ensuring content is optimized for processing time and impact Qualifications
- Plan and manage online advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Optimise ad spend, targeting, and ad creatives to achieve campaign objectives.
Content Marketing and Social Media Management:
- Develop and implement digital marketing campaigns across various platforms.
- Manage and maintain the company's social media profiles and online reputation.
- Develop and execute content marketing plans, including blog posts, articles, infographics, and videos.
- Plan and execute email marketing campaigns, including newsletters, drip campaigns, and promotional emails.
- Create and manage social media profiles, content calendars, and campaigns.
- Skills and experience in creative content writing.
- Excellent communication and interpersonal skills.
- Coordinate with external partners, agencies, and vendors to execute marketing initiatives.
Conversion Rate Optimization (CRO):
- Identify opportunities to improve website user experience and conversion rates.
- A/B test landing pages and website elements to enhance performance.
- Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
- Prepare regular reports on digital marketing performance and present findings to the marketing team.
- Forward Resume: [email protected]
