Job Description: Performance Marketing Executive
Location: Dehradun, Uttarakhand (Onsite) Experience: 1+ Years (Mandatory) Industry: Advertising / Digital Marketing
Role Overview
We are looking for a data-driven Performance Marketing Executive with a minimum of 1 years of hands-on experience in running paid campaigns. You will be responsible for planning, executing, and optimizing high-impact campaigns across Meta Ads or Google Ads (or both) to drive lead generation and maximize ROAS.
Key Responsibilities
1. Campaign Strategy & Execution:
- Plan and launch end-to-end paid campaigns on Meta Ads Manager (Facebook/Instagram) or Google Ads (Search, Display, YouTube).
- Manage daily budgets, bidding strategies, and audience targeting to ensure optimal performance.
2. Optimization & Testing:
- Monitor campaign performance daily and implement optimizations to improve CTR, CPC, CPL, and ROAS.
- Conduct rigorous A/B testing on ad creatives, copy, and landing pages to find the winning formula.
3. Analytics & Reporting:
- Track and analyze campaign data using tools like Google Analytics (GA4) and native ad managers.
- Prepare weekly and monthly performance reports with actionable insights for the management team.
4. Creative Collaboration:
- Coordinate with the content and design teams to develop high-converting ad visuals and compelling ad copy.
Required Skills & Qualifications
- Experience: 1+ years of proven experience in managing paid campaigns is mandatory.
- Platform Expertise: Deep proficiency in Meta Ads Manager or Google Ads (certification is a plus).
- Analytical Skills: Strong ability to interpret complex data and turn it into performance-driven strategies.
- Tools: Familiarity with Google Tag Manager (GTM), Pixels, and conversion tracking setup.
- Communication: Excellent written and verbal communication skills for effective reporting.
Why Join Us?
- Work with a diverse portfolio of clients across various industries.
- A performance-focused environment where your results are recognized and rewarded.
- Opportunity to lead growth strategies in the rapidly expanding digital hub of Dehradun.
Job Type: Full-time
Pay: ₹25,000.00 - ₹40,000.00 per month
Application Question(s):
- Deep proficiency in any one of them Meta Ads Manager or Google Ads
- Result oriented if spend 1K then they should return in more number of x
- 2+ years of proven experience in managing paid campaigns is mandatory
Work Location: In person
