We are looking for a skilled Content Specialist to plan, write, and manage high-quality, conversion-focused content for our international B2B audience. This role requires someone who can write clearly for technical and business readers, optimize for SEO, and craft compelling messaging for websites, blogs, email, and video.
Responsibilities
Content Strategy & Calendar
• Create and manage a monthly content calendar aligned with marketing campaigns, product launches, and SEO goals.
- Collaborate with marketing, product, and design teams to prioritize content needs across platforms.
• Website Content Creation
Website Content Creation:
- Website Content Creation
- IT service descriptions
- Homepage banners, feature sections
- About Us, Contact, FAQs, and support documentation
- Ensure pages are SEO-optimized and conversion-oriented (CTAs, headers, internal linking).
Content Creation & Optimization
Produce high-quality content across various formats:
- 10–15 SEO-optimized blogs/articles per month
- 10–15 LinkedIn/social post captions
- Landing pages, popups, feature announcements
- Emailers, case studies, whitepapers, ebooks
- YouTube video scripts and product walk-throughs
- Incorporate SEO best practices, keyword placement, metadata, and readability formatting.
AI-Powered Content Workflow.
Use tools like:
• Jasper, ChatGPT, Copy.ai for first drafts and idea generation
- SurferSEO, Grammarly AI, Writer.com for tone, grammar, and optimization
- Notion AI for content briefs, outlines, summaries
Collaboration
Coordinate with:
• Designers for infographics, visuals, banners
- Developers for product and platform descriptions
- Marketers for campaign-aligned copy
- Participate in content reviews, revisions, and publishing pipelines (WordPress, Webflow)
Key Deliverables
• Monthly content calendar with blog, email, and social strategy
- Emailers, product updates, onboarding series
• Whitepapers, case studies, eBooks
• Video scripts, walkthrough guides, explainer content
- Support content: FAQs, product documentation, chat replies
Required Skills & Qualifications
1) 0–5 years of content writing experience, ideally in B2B SaaS or IT services
2) Strong grasp of SEO, web copywriting, content structuring
3) Excellent English writing and editing skills (grammar, clarity, tone)
4) Familiarity with:
- SurferSEO, Jasper, Grammarly, Notion AI
- WordPress or Webflow (basic publishing)
- Google Docs, Trello/ClickUp for content tracking
5) Bonus: Experience writing for US, UK, or global enterprise readers
