Profile: Performance Marketing
Experience:
As our Performance Marketer, you will own the creative and analytical engine driving our growth across India
* Scale & Manage: Take complete ownership of campaigns, learn to handle a large monthly budget, and work daily with the team to drive massive business growth.
* Agency & Channel Collaboration: Work to maximize performance across Google and Meta ads
* Optimize: Continuously identify bottlenecks in ad funnels and ruthlessly optimize for efficiency.
* Creative Strategy: Understand concept briefs, collaborate with content writers, and iterate on top-performing video assets to prevent creative fatigue.
* Tracking: Track every metric, find opportunities, and document every experiment.
Bonus points :
* Experience running UAC campaigns and understanding the optimization process.
* GA4 certification, Google app campaign certification, Meta ads certification
* Enjoy understanding and creating user journeys
* Experience with Claude, Codex, PostHog, Amplitude, Ga4, and MMP tools would be a bonus
What we are looking for :
* Experience: Minimum 1 year of hands-on experience running Google or Meta ads.
* Fundamentals: A rock-solid understanding of performance marketing metrics and framework-driven growth.
* Content Intuition: A great grasp of short-form video content and what hooks an audience.
* Vibe Check: High energy, a bias for action, and someone who is genuinely fun to work with and has a high degree of ownership
