Job Title: Business Development Executive (BDE) – Lead Generation
Experience: 1–5 years
Employment Type: Full-time
Location: Mohali
Job Summary
We are looking for a results-driven Business Development Executive (BDE) with strong experience in lead generation, prospecting, and client acquisition. The candidate will be responsible for identifying potential clients through Upwork, LinkedIn, email, cold calling, and other online platforms, qualifying prospects, and generating new business opportunities.
Key Responsibilities
- Generate qualified leads through Upwork, LinkedIn, cold calling, email marketing, Google research, and other B2B platforms.
- Search and identify relevant projects and potential clients on Upwork based on the company's services and target market.
- Prepare and submit high-quality, customized Upwork proposals to relevant job postings.
- Monitor Upwork opportunities, respond to client messages, and follow up with prospects.
- Build and maintain a database of potential clients and business opportunities.
- Conduct market and competitor research to identify new prospects.
- Qualify leads based on requirements, budget, project scope, and potential business value.
- Schedule meetings and demos with qualified prospects for the sales/technical team.
- Manage follow-ups through Upwork, LinkedIn, email, WhatsApp, and phone calls.
- Maintain accurate lead and prospect information in CRM/Excel/Google Sheets.
- Coordinate with the sales and delivery teams for smooth lead handover.
- Track daily and monthly lead-generation activities and achieve assigned targets.
- Stay updated on industry trends, client requirements, and new lead-generation channels.
Required Skills
- Proven experience in B2B lead generation and business development.
- Hands-on experience with Upwork and proposal bidding.
- Strong knowledge of LinkedIn prospecting and cold outreach.
- Excellent written and verbal communication skills.
- Strong proposal writing and client communication abilities.
- Good understanding of CRM tools, Google Search, Excel/Google Sheets, and email outreach.
- Strong follow-up, negotiation, and relationship-building skills.
- Target-oriented and self-motivated.
- Ability to identify high-quality prospects and convert them into business opportunities.
Qualification
- Bachelor's degree in Business, Marketing, Commerce, IT, or a related field preferred.
- 1–5 years of relevant experience in BDE, lead generation, sales, or Upwork bidding.
- Candidates with strong Upwork bidding experience will be preferred.
KPIs
- Number of qualified leads generated.
- Number of relevant Upwork jobs identified.
- Number and quality of Upwork proposals submitted.
- Upwork response and interview rate.
- Meetings/demos booked.
- Qualified opportunities generated.
- Lead-to-meeting conversion rate.
- Monthly revenue/opportunity pipeline generated.
Pay: ₹20,000.83 - ₹55,000.57 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
