Job Description – Meta ads Executive
Location: Mohali
Experience: 3-4Years
Job Type: Full-time
About the Role
Conversion Perk:-
We are a team of digital marketing experts eager to take your business goals to the next level. We are driven by the passion for positioning our customers in a place where we can ceaselessly work towards boosting revenue, driving sales and thriving for better results every day. Conversion Perk has expert digital marketing team players powered by experience and passion, and we promise to always keep you ahead of others with our advanced digital sense.
Key Responsibilities
- Plan, create, and manage paid advertising campaigns on Facebook and Instagram.
- Conduct audience research, targeting, and remarketing campaigns.
- Optimize campaigns to improve CTR, CPC, CPA, ROAS, and overall performance.
- Monitor campaign performance and implement data-driven optimizations.
- Perform A/B testing on creatives, ad copy, audiences, and landing pages.
- Coordinate with the creative and content teams to develop high-converting ad creatives.
- Track and analyze campaign performance using Meta Ads Manager and analytics tools.
- Prepare daily, weekly, and monthly performance reports with actionable insights.
- Manage campaign budgets efficiently to achieve business objectives.
- Stay updated with Meta platform updates, advertising policies, and industry trends.
- Ensure accurate implementation of Meta Pixel and conversion tracking.
Required Skills
- Strong hands-on experience with Meta Ads Manager.
- Good understanding of campaign objectives, audience targeting, and retargeting.
- Knowledge of Meta Pixel, Conversion API, and event tracking.
- Experience with A/B testing and campaign optimization.
- Understanding of Google Analytics and UTM tracking.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting skills.
- Ability to manage multiple campaigns simultaneously.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 3–4 years of hands-on experience in Meta Ads campaign management.
- Meta Blueprint Certification is an added advantage.
Job Type: Full-time
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
- Leave encashment
- Provident Fund
Ability to commute/relocate:
- Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Google Ads: 2 years (Preferred)
Location:
- Mohali, Punjab (Required)
Work Location: In person
