About Redon
Redon is one of South India's leading power solutions companies. As we expand into new markets, we are building an integrated marketing engine that combines performance marketing, branding, automation and content to generate predictable business growth.
We are looking for someone who enjoys building systems, taking ownership and executing across multiple marketing functions.
Role Overview
As an Integrated Marketing Executive, you will own Redon's day-to-day marketing execution - from lead generation and content marketing to CRM, automation, SEO and reporting. This role is ideal for someone who enjoys both strategy and execution and wants to build a complete marketing ecosystem.
Key ResponsibilitiesA. Execution OwnershipPerformance Marketing
● Plan and launch Meta & Google campaigns
● Campaign optimisation
● Budget allocation
● Audience testing
● Campaign analysis
● Daily performance review
Marketing Strategy
● Marketing planning
● Funnel planning
● Lead generation strategy
● Brand positioning
● Growth initiatives
CRM & Marketing Automation
● Lead routing
● CRM management
● Marketing automation
● Email automation
● WhatsApp automation
● Dashboard management
Analytics & Reporting
● Daily dashboard
● Weekly and Monthly reporting
● Marketing ROI
Vendor & Agency Management
● Coordinate with agencies/freelancers
● Manage timelines
● Ensure quality of deliverables
Website Management
● Website updates
● Landing page planning
● Conversion optimisation
● SEO implementation review
● AI Search (GEO) implementation review
B. Execution Management (Responsible to Get It Done)Creative Production Management
● Create creative briefs
● Guide Graphic Designer
● Ensure Brand Guideline compliance
● Understand print standards (CMYK, Bleed, Resolution & File Formats)
● Review and approve all marketing creatives before publishing
AI Content & SEO Content Management
● Develop blogs using AI
● Develop SEO pages using AI
● Create AI-assisted social media content
● Create AI-assisted email campaigns
● Create AI-assisted website copy
● Optimise content for SEO & AI Search (GEO)
● Review, edit and approve all AI-generated content before publishing
Skills RequiredMarketing Skills
● Meta Ads
● Google Ads
● Marketing Strategy
● Lead Generation
● CRM
● Marketing Automation
● Email Marketing
● WhatsApp Marketing
● Google Analytics
Content & AI Skills
● ChatGPT / Claude / Gemini
● AI Content Development
● Prompt Engineering
● SEO Writing
● Generative Engine Optimisation (GEO)
Creative Management Skills
● Creative Tools
● Print Production Basics
● Creative Briefing
● Brand Guidelines
● Creative Quality Review
Preferred Qualifications
● Bachelor's degree in Marketing, Business or related field.
● 4–6 years of experience in Digital or Integrated Marketing.
● Experience managing end-to-end marketing campaigns.
● Strong communication and project management skills.
● Ability to manage multiple projects independently.
What Success Looks Like
● Manage Redon's marketing campaigns independently.
● Generate qualified inbound enquiries.
● Execute consistent content across all channels.
● Improve website visibility through SEO and GEO.
● Maintain dashboards and reporting.
● Coordinate seamlessly with internal and external stakeholders.
● Take ownership of day-to-day marketing operations.
Key Performance Indicators (KPIs)
● Cost Per Acquisition (CPA)
● Organic Reach & Engagement
● SEO/GEO Rankings
● Email Open & Click Rates
● Lead-to-Opportunity Conversion
● Dashboard Accuracy & Timeliness
Why Join Redon?
● Opportunity to build a marketing function from the ground up.
● Exposure to Performance Marketing, Branding, SEO, AI Search, Automation and Analytics.
● High ownership with direct impact on business growth.
● Learn the complete marketing ecosystem.
● Be part of a fast-growing company expanding across India.
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Paid sick time
- Provident Fund
Work Location: In person
