House of Sheelaa and sheelaa.com are fast-growing wellness and personal transformation brands founded by Sheelaa M Bajaj one of India's most celebrated numerologists, life coaches, and hypnotherapists. With over two decades of experience, Sheelaa M Bajaj has guided thousands of individuals, entrepreneurs, celebrities, and families across India and globally through numerology, name corrections, tarot, Akashic Records, hypnotherapy, and energy wellness. We run an active YouTube channel, a thriving online course business, and a fast-growing e-commerce platform. Social media is not a support function for us — it is our primary growth engine.
THE ROLE
You will own the brand's entire social media presence strategy, content, community, campaigns, and performance across Instagram, YouTube, Facebook, LinkedIn, Pinterest, and WhatsApp. You will work directly with the founder and the leadership team, and your content will reach hundreds of thousands of people.
WHAT YOU WILL OWN
- Develop and execute a monthly social media strategy across all platforms
- Build and manage a content calendar planned at least 4 weeks in advance
- Write compelling captions and scripts that educate, inspire, and convert
- Grow followers and engagement organically through strategic content and hashtag research
- Manage DMs and comments across all platforms in the brand's warm, spiritual voice
- Plan and run paid campaigns on Meta and YouTube to drive consultation bookings
- Track performance weekly and present monthly reports with insights and recommendations
- Identify influencer collaboration and brand partnership opportunities
- Stay ahead of algorithm changes, content trends, and new AI tools
- Manage the YouTube channel, Google My Business, and brand reputation
YOU ARE WHO WE ARE LOOKING FOR IF...
- You have 2–4 years of social media management experience for a brand or agency with results to prove it
- You have grown a social media account and can back it up with numbers
- You think in content strategy and audience psychology not just pretty posts
- You write with warmth, clarity, and purpose, and can represent a spiritual brand authentically
- You understand Instagram and YouTube algorithms and know how to work with them
- You run Meta Ads independently from targeting and creative to budget and reporting
- You are comfortable reading analytics and turning data into decisions
- You actively use AI tools in your daily workflow
- You can work independently and do not need to be followed up with
AI TOOLS — MUST KNOW AT LEAST 3–4
- ChatGPT / Claude
- Canva AI / Magic Studio
- CapCut AI
- Later / Buffer / Metricool
- Meta Ads Manager
- YouTube Studio
- Midjourney / Adobe Firefly
- Notion AI
- Google Analytics
PLEASE DO NOT APPLY IF...
- You have only managed personal social media accounts
- You have never run a paid ad campaign independently
- You rely on trends with no strategy behind your content
- You are not comfortable with analytics and reporting
- You are not open to using AI tools as part of your daily workflow
- You need step-by-step direction for every piece of content
PERKS & BENEFITS
- Competitive salary based on experience and performance
- Performance-based incentives tied to growth metrics
- Direct access to the founder and leadership team
- Creative freedom to experiment and build
- A portfolio-defining role with real, visible impact
Benefits:
Work Location: In person
