Job Type: Full-Time
Experience: 3-5 Years
Location: Remote
Job Summary
We are looking for a results-driven Senior Amazon PPC Specialist to manage and optimize paid advertising campaigns on Amazon. The ideal candidate should have strong analytical skills, hands-on experience with PPC campaigns, and the ability to drive growth through data-driven strategies.
Key Responsibilities: Amazon PPC Campaign Management
- Plan, develop, and execute PPC campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display
- Manage campaign structure, budgets, and daily performance to achieve target KPIs
- Continuously monitor and optimize campaigns to improve efficiency and scalability
Keyword Research & Optimization
- Conduct in-depth keyword research using tools like Helium 10 and Amazon search term reports
- Identify high-performing and relevant keywords to improve visibility and conversions
- Perform bid optimization and keyword targeting strategies (broad, phrase, exact match)
Performance Analysis & Reporting
- Track and analyze key metrics such as ACOS, ROAS, CTR, CPC, and conversion rate
- Generate daily, weekly, and monthly performance reports with actionable insights
- Identify trends, gaps, and opportunities to improve campaign performance
A/B Testing & Continuous Improvement
- Conduct A/B testing on ad creatives, product listings, and targeting strategies
- Optimize campaigns based on data insights and performance benchmarks
- Implement strategies to reduce ACOS and increase ROAS
Market & Trend Analysis
- Stay updated with Amazon advertising policies, algorithm updates, and industry trends
- Analyze competitor strategies and market dynamics to stay competitive
Collaboration & Strategy
- Work closely with content, design, and operations teams to align advertising strategies with overall business goals
- Provide recommendations for listing optimization (titles, keywords, images) to improve ad performance
Requirements
- Minimum 2 years of hands-on experience with Amazon Advertising
- Strong knowledge of Amazon PPC campaign structure and optimization techniques
- Experience using tools like Helium 10 and Amazon Advertising Console
- Proficiency in bulk file management and campaign scaling
- Strong analytical and problem-solving skills with attention to detail
- Solid understanding of Amazon SEO and keyword ranking strategies
- Good communication skills and ability to work in a team environment
- Basic to advanced knowledge of Excel for data analysis
Preferred Skills (Nice to Have)
- Experience handling high-budget campaigns
- Familiarity with international marketplaces (US, Canada, etc.)
- Knowledge of data visualization tools (Power BI, Tableau)
What We’re Looking For
- A performance-driven mindset with a focus on ROI
- Ability to make data-backed decisions
- Someone proactive who can take ownership of campaigns and drive growth
Job Type: Full-time
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: Remote
