Job Title: Performance Marketing Specialist
Location: Zirakpur
Experience: 2+ years
We are seeking an experienced Performance Marketing Executive with 2+ years of proven expertise in managing Facebook and Instagram ads. You will be responsible for planning, executing, and optimizing paid social media campaigns, managing ad spend efficiently.
Key Responsibilities:
- Plan, manage, and optimize Facebook and Instagram ad campaigns to meet business objectives such as sales and brand awareness.
- Develop and manage ad budgets, ensuring effective allocation of spend across campaigns to maximize ROI.
- Run and monitor ad campaigns daily, including audience targeting, bidding strategies, and performance adjustments.
- Collaborate with creative teams to develop engaging ad creatives and messaging tailored for social platforms.
- Analyze campaign performance data, generate insights, and provide recommendations for continuous improvement.
- Stay updated on social media ad trends, platform updates, and best practices.
- Coordinate with cross-functional teams to maintain brand consistency and strategic alignment.
- Report campaign performance to senior management and stakeholders regularly.
Required Qualifications:
- 2+ years experience managing Facebook and Instagram advertising campaigns.
- Strong knowledge of ad spend management, bidding strategies, and budget optimization.
- Hands-on experience running, monitoring, and adjusting paid social campaigns.
- Proven ability to lead and manage a marketing team effectively.
- Excellent analytical skills with the ability to interpret data and make strategic decisions.
- Strong communication and project management skills.
- Familiarity with marketing automation tools, CRM, and analytics platforms.
Pay: ₹20,000.00 - ₹30,000.00 per month
Experience:
- Facebook Advertising: 1 year (Preferred)
- Google Ads: 1 year (Preferred)
- E-Commerce: 1 year (Preferred)
Work Location: In person
