About the Role
We are looking for a results-driven Ads Manager to plan, execute, optimize, and manage paid advertising campaigns across platforms such as Meta Ads (Facebook & Instagram), Google Ads, and LinkedIn Ads. The ideal candidate should be comfortable working with budgets, analyzing campaign performance, generating leads, and improving ROI.
Key Responsibilities
- Plan and execute paid advertising campaigns based on client objectives.
- Manage Facebook & Instagram Ads, Google Ads, and LinkedIn Ads.
- Set up campaign objectives, audiences, budgets, placements, pixels, conversion tracking, and remarketing.
- Conduct audience and competitor research.
- Create and test different ad copies, creatives, audiences, and campaigns.
- Monitor CPC, CPM, CTR, CPL, CPA, ROAS, conversions, and overall campaign performance.
- Optimize campaigns regularly to improve lead quality and reduce acquisition costs.
- Manage daily and monthly advertising budgets.
- Prepare performance reports and provide actionable insights to clients.
- Coordinate with graphic designers, content writers, SEO teams, and web developers.
- Identify campaign issues and take corrective action quickly.
- Stay updated with changes in Meta, Google, and other advertising platforms.
Required Skills
- Hands-on experience with Meta Ads Manager and Google Ads.
- Good understanding of lead generation and conversion campaigns.
- Knowledge of Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking.
- Strong analytical and problem-solving skills.
- Understanding of funnels, remarketing, lookalike audiences, and audience segmentation.
- Good communication and reporting skills.
- Ability to manage multiple client campaigns simultaneously.
Preferred
- Google Ads / Meta certifications.
- Experience handling multiple business accounts or digital marketing agency clients.
- Experience with e-commerce and lead-generation campaigns.
- Basic understanding of landing pages and CRO.
Key Performance Indicators
- Quality leads and conversions
- Cost per lead / acquisition
- ROAS and campaign ROI
- Campaign scalability
- Client satisfaction
- Monthly advertising performance
Pay: ₹10,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
- Work from home
Work Location: In person
