Job Description – Head of Event Programming
Department: Events & Programming Head
Industry: Hospitality / Restaurants
Experience: Minimum 5 Years
Location: Mumbai
Employment Type: Full-Time
About the Role
We are looking for an experienced and creative Head of Event Programming to lead the planning, development, execution, and growth of the company’s events and programming calendar across our hospitality venues.
The ideal candidate will have a strong understanding of the hospitality, nightlife, entertainment, and events industry, with proven experience in curating high-quality events, managing artists and partners, developing programming strategies, and driving guest engagement and revenue.
Key Responsibilities
- Develop and manage the overall event and entertainment programming strategy for the company and its outlets.
- Create and maintain a monthly and quarterly events calendar aligned with the brand identity and business objectives.
- Conceptualize and execute events such as live performances, DJ nights, themed nights, cultural events, brand collaborations, special experiences, and seasonal events.
- Identify and build strong relationships with DJs, musicians, performers, artists, hosts, entertainers, event agencies, and production partners.
- Negotiate artist fees, contracts, commercial terms, and performance requirements while maintaining budgets.
- Coordinate with Operations, Marketing, PR, F&B, and Management teams to ensure smooth execution of events.
- Work closely with the Marketing team to develop promotional strategies and campaigns for upcoming events.
- Monitor event performance, guest feedback, footfall, revenue, and ROI to evaluate programming effectiveness.
- Identify new entertainment trends, concepts, and opportunities relevant to the hospitality and nightlife industry.
- Develop innovative event concepts that increase customer engagement, repeat visits, brand visibility, and revenue.
- Manage event budgets and ensure programming remains commercially viable.
- Oversee event production requirements including sound, lighting, stage setup, artists' requirements, technical arrangements, and production vendors.
- Ensure all events are executed according to the venue's operational, safety, and brand standards.
- Build a reliable database of artists, vendors, agencies, promoters, and event partners.
- Conduct post-event reviews and prepare reports highlighting performance, challenges, and opportunities for improvement.
- Stay updated with emerging trends in music, nightlife, entertainment, hospitality, and experiential events.
Required Skills & Qualifications
- Minimum 5 years of relevant experience in event programming, hospitality entertainment, nightlife, events, or a related field.
- Strong knowledge of the hospitality and entertainment industry.
- Proven experience in managing events and entertainment programming for restaurants, bars, clubs, hotels, or lifestyle venues.
- Strong network of DJs, artists, musicians, performers, promoters, agencies, and event vendors.
- Excellent negotiation and vendor-management skills.
- Strong creative thinking and ability to develop unique event concepts.
- Excellent communication, presentation, and interpersonal skills.
- Strong project management and organizational abilities.
- Ability to manage multiple events and deadlines simultaneously.
- Commercial understanding of event budgets, artist fees, revenue generation, and ROI.
- Ability to work flexible hours, including evenings, weekends, and public holidays when required.
- Strong leadership and team-management skills.
Key Performance Indicators (KPIs)
- Event revenue and profitability
- Event attendance and footfall
- Guest engagement and repeat visits
- Event ROI
- Artist and vendor cost management
- Number and quality of successful events executed
- Brand collaborations and partnerships
- Customer feedback and event ratings
- Growth in venue visibility and engagement
- Timely execution of the programming calendar
Ideal Candidate
The ideal candidate is a creative, commercially driven, well-connected, and highly organized events professional who understands what attracts guests to hospitality venues. They should be comfortable working in a fast-paced environment, managing multiple stakeholders, negotiating with artists and vendors, and taking complete ownership of event programming from concept to execution.
Pay: ₹50,000.00 - ₹100,000.00 per hour
Work Location: In person
