We are looking for a highly creative, strategic, and results-driven Social Media Manager to lead our brand's digital presence across all major social media platforms. The ideal candidate understands luxury branding, storytelling, content marketing, audience psychology, and performance analytics. You will be responsible for building a strong online community, increasing brand awareness, generating qualified customer inquiries, and driving measurable business growth through social media.
Key ResponsibilitiesSocial Media Strategy
- Develop and execute comprehensive social media strategies aligned with business objectives.
- Build monthly and quarterly content calendars.
- Plan campaigns around product launches, seasonal collections, festivals, and brand initiatives.
- Continuously identify trends, opportunities, and platform updates.
Content Planning & Creation
- Create engaging content for Instagram, Facebook, Pinterest, LinkedIn, YouTube, X, and emerging platforms.
- Write compelling captions, hooks, CTAs, and storytelling content.
- Coordinate with photographers, designers, videographers, and influencers.
- Ensure all content reflects premium brand positioning.
Community Management
- Respond to comments, direct messages, and customer inquiries promptly.
- Build and nurture an engaged online community.
- Monitor brand sentiment and manage customer feedback professionally.
- Encourage user-generated content and customer advocacy.
Performance Marketing Support
- Collaborate with the digital marketing team on paid social campaigns.
- Optimize content for engagement, reach, and conversions.
- Support lead generation and customer acquisition initiatives.
Analytics & Reporting
- Track KPIs including:
- Reach
- Engagement Rate
- Follower Growth
- Website Traffic
- Leads Generated
- Conversion Rate
- ROI
- Prepare weekly and monthly performance reports with actionable insights.
- Recommend improvements based on analytics.
Influencer & Partnership Management
- Identify, evaluate, and collaborate with relevant influencers and creators.
- Negotiate partnerships and campaign deliverables.
- Track influencer campaign performance.
Trend & Competitor Research
- Monitor competitors and industry trends.
- Identify viral content opportunities.
- Recommend innovative content ideas and platform strategies.
Brand Consistency
- Maintain a consistent visual identity, messaging, and tone across all platforms.
- Ensure every post aligns with brand guidelines.
Required Skills
- Strong understanding of Instagram, Facebook, Pinterest, LinkedIn, YouTube, and X.
- Excellent copywriting and storytelling skills.
- Experience with content planning and campaign management.
- Knowledge of social media algorithms and best practices.
- Strong analytical and reporting abilities.
- Familiarity with Meta Business Suite and social media management tools.
- Basic understanding of SEO and social media optimization.
- Excellent communication and project management skills.
- Creative mindset with strong attention to detail.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Digital Marketing, Journalism, or a related field.
- 3–6+ years of experience managing social media for consumer, fashion, luxury, lifestyle, or e-commerce brands.
- Portfolio demonstrating successful social media campaigns and measurable results.
- Experience working with photographers, designers, and content creators.
Key Performance Indicators (KPIs)
- Monthly follower growth
- Engagement rate
- Organic reach and impressions
- Website traffic from social media
- Lead generation
- Customer inquiries
- Conversion rate
- Content consistency
- Campaign ROI
- Community response time
- Brand sentiment
What We're Looking For
- Strategic thinker with strong commercial awareness.
- Exceptional creativity and visual storytelling ability.
- Data-driven decision maker.
- Strong organizational and multitasking skills.
- Ability to work independently while collaborating across teams.
- Passion for fashion, luxury branding, and digital marketing.
Why Join Us?
- Opportunity to build and scale a premium lifestyle brand.
- Creative and collaborative work environment.
- Ownership of social media strategy and execution.
- Exposure to branding, marketing, and e-commerce initiatives.
- Career growth in a fast-growing organization.
Job Type: Full-time
Experience: 3+ years preferred
Location: On-site
Department: Marketing
Pay: ₹35,000.00 - ₹40,000.00 per month
Benefits:
- Internet reimbursement
- Paid sick time
Work Location: In person
