Job Description
Job Title: Creative & Digital Marketing Specialist
Company: Buddy Infotech Private Limited
Experience: 3–5 Years
Employment Type: Full-Time
Department: Creative & Digital Marketing
Job Summary
Buddy Infotech Private Limited is looking for a talented and experienced Creative & Digital Marketing Specialist to manage the company's graphic designing, web designing, video editing, social media and digital marketing activities. The ideal candidate should be creative, technically skilled and capable of handling multiple projects independently.
Key Responsibilities
Graphic Designing
- Create social media posts, banners, advertisements, brochures, presentations and marketing creatives.
- Develop creative concepts according to brand requirements.
- Maintain consistency in brand identity, colours, fonts and visual style.
Web Designing
- Design attractive, responsive and user-friendly websites and landing pages.
- Create website banners, layouts, UI elements and promotional sections.
- Coordinate with the development team for website design and updates.
- Ensure designs are optimized for desktop and mobile devices.
Video Editing
- Create and edit promotional videos, reels, advertisements and corporate videos.
- Add animations, transitions, effects, music, subtitles and other visual elements.
- Develop engaging video content for social media and digital campaigns.
Digital Marketing
- Plan and execute digital marketing campaigns across various online platforms.
- Manage social media pages and prepare content calendars.
- Assist in SEO, Google Ads, social media advertising and lead-generation campaigns.
- Conduct competitor and keyword research.
- Monitor campaign performance, engagement, reach, traffic and leads.
- Prepare performance reports and suggest improvements.
- Stay updated with the latest digital marketing trends and platforms.
Required Skills
- 3–5 years of relevant experience in Graphic Design, Web Design, Video Editing and Digital Marketing.
- Proficiency in Adobe Photoshop, Illustrator, Premiere Pro and After Effects.
- Working knowledge of Figma, Canva and WordPress.
- Good understanding of SEO, Google Ads, Social Media Marketing and online advertising.
- Strong knowledge of UI/UX and responsive web design.
- Creative thinking with excellent attention to detail.
- Good communication and time-management skills.
- Ability to manage multiple projects and meet deadlines.
Qualification
Bachelor's degree/diploma in Graphic Design, Web Design, Digital Marketing, Multimedia, Computer Science, Mass Communication or a related field.
Preferred Candidate
The candidate should be a creative and result-oriented professional who can independently handle graphic designing, web designing, video editing, social media management and digital marketing activities while maintaining the company's brand quality and digital presence.
Key Competencies
- Creativity & Innovation
- Digital Marketing Knowledge
- Design & Visual Communication
- Video Editing
- Web/UI Design
- Social Media Management
- Analytical & Problem-Solving Skills
- Teamwork & Communication
- Time Management
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
