Digital Marketing, SEO & Website Management Specialist
Company: Dasyam Finserv Private Limited
Location: Warangal, Telangana
Work Mode: Hybrid (Work From Home + On-Site)
Employment Type: Full-Time
About Dasyam Finserv Private Limited
Dasyam Finserv Private Limited is a growing financial services company committed to providing reliable, transparent, and customer-focused lending solutions. Through strategic partnerships with leading Banks and NBFCs, we assist individuals, professionals, and businesses with Home Loans, Business Loans, Mortgage Loans, Personal Loans, Loan Against Property, and other financial services.
We are seeking a talented and results-oriented Digital Marketing, SEO & Website Management Specialist to strengthen our digital presence, generate qualified leads, and support the company's growth through innovative marketing strategies.
Work Arrangement
This is a Hybrid Work position offering flexibility to work remotely. However, candidates are required to be available on-site at our Warangal office for a minimum of 3 days per week to facilitate collaboration, strategy discussions, content planning, and business coordination.
Position Overview
The ideal candidate will be responsible for managing the company's digital marketing initiatives, social media presence, search engine optimization (SEO), website development and maintenance, content strategy, and online lead generation activities.
This role requires a strong focus on increasing organic visibility, expanding audience reach, generating high-quality leads, and establishing Dasyam Finserv as a trusted financial services brand.
Key Responsibilities: Search Engine Optimisation (SEO)
- Develop and implement comprehensive SEO strategies to improve search engine rankings and website visibility.
- Conduct keyword research focused on financial services, lending products, and customer search intent.
- Optimize website content, landing pages, blogs, metadata, and internal linking structures.
- Monitor and improve website performance through Google Analytics, Google Search Console, and SEO tools.
- Stay updated with search engine algorithm changes and SEO best practices.
Website Development & Management
- Design, develop, launch, and maintain the company's website.
- Ensure website responsiveness, speed, security, and user experience across all devices.
- Create and manage landing pages for various loan products and marketing campaigns.
- Implement lead capture forms, conversion tracking, and CRM integrations.
- Manage website hosting, domains, SSL certificates, backups, and technical maintenance.
- Regularly update website content, blogs, service pages, and promotional information.
- Improve website conversion rates through ongoing optimisation and performance analysis.
Digital Marketing
- Plan, execute, and optimize digital marketing campaigns across Google, Meta, LinkedIn, YouTube, and other platforms.
- Develop lead-generation campaigns for Home Loans, Business Loans, Mortgage Loans, Personal Loans, and related financial services.
- Manage paid advertising campaigns and optimize return on investment (ROI).
- Monitor campaign performance and prepare periodic reports with actionable insights.
Social Media Marketing
- Manage and grow Dasyam Finserv's presence across Facebook, Instagram, LinkedIn, YouTube, and emerging platforms.
- Create engaging content, including graphics, reels, videos, customer testimonials, educational financial content, and promotional campaigns.
- Develop monthly content calendars aligned with business objectives.
- Increase audience engagement, reach, and brand awareness through consistent content strategies.
Audience Targeting & Lead Generation
- Identify and analyze target customer segments for various financial products.
- Develop targeted campaigns aimed at salaried professionals, self-employed individuals, business owners, property buyers, and other relevant audiences.
- Generate qualified leads and support conversion objectives through data-driven marketing initiatives.
- Collaborate with the sales and operations teams to align marketing activities with business goals.
Content & Brand Development
- Create informative and engaging content related to loans, financial planning, and lending solutions.
- Maintain brand consistency across all digital channels.
- Assist in developing brochures, presentations, marketing materials, and promotional assets.
Required Qualifications
- Bachelor's Degree in Marketing, Digital Marketing, Communications, Business Administration, Information Technology, or a related field.
- Minimum 2 years of experience in Digital Marketing, SEO, Website Management, or related roles.
- Strong understanding of digital marketing channels and lead generation strategies.
- Excellent communication, content writing, and creative thinking abilities.
- Ability to work independently while collaborating effectively with the team.
Technical Skills
- Search Engine Optimization (SEO)
- Google Analytics & Google Search Console
- Google Ads & Meta Ads Manager
- Social Media Marketing
- Website Development & Management
- WordPress, Webflow, or similar CMS platforms
- Basic HTML, CSS, and website administration
- Lead Generation & Conversion Optimisation
- Canva, Adobe Creative Suite, or equivalent design tools
- Video editing and content creation tools
- CRM and marketing automation platforms (preferred)
Preferred Experience
- Prior experience in Financial Services, Banking, NBFC, Insurance, Real Estate, or Lending industries.
- Proven track record of improving website rankings and generating qualified leads through SEO and digital marketing.
- Experience managing websites and digital campaigns from strategy through execution.
Key Performance Indicators (KPIs)
- Growth in organic website traffic and search engine rankings.
- Increase in qualified lead generation.
- Website performance, uptime, and conversion rates.
- Growth in social media engagement and audience reach.
- Performance and ROI of digital marketing campaigns.
- Contribution to overall brand visibility and business growth.
What We're Looking For
- A proactive and self-motivated professional who can take ownership of the company's digital growth.
- Someone who can build, manage, and continuously improve our online presence.
- A candidate who understands both the technical and marketing aspects of creating a strong digital brand.
- Individuals who have successfully generated measurable business results through SEO, website management, and digital marketing will be given strong preference.
Compensation
Salary will be based on qualifications, experience, technical expertise, and demonstrated performance.
Join Dasyam Finserv Private Limited and help us build one of the most trusted and customer-focused financial services brands in India.
Pay: ₹14,000.00 - ₹25,000.00 per month
Benefits:
- Commuter assistance
- Flexible schedule
- Paid sick time
- Paid time off
- Work from home
Work Location: Hybrid remote in Hanamkonda, Telangana
