About the Role
We are looking for a Technical Performance Marketer with strong expertise in Meta Ads Manager and Google Ads. The ideal candidate should be able to independently plan, execute, track, optimize, and scale paid campaigns while ensuring accurate attribution and data-driven decision-making.
Key Responsibilities:
- Performance Marketing
- Plan, launch, and optimize campaigns across Meta, Google Search, Display, Shopping, Performance Max, and YouTube.
- Manage advertising budgets and improve ROAS, CPA, CAC, and Conversion Rate.
- Conduct A/B testing for creatives, audiences, landing pages, and ad copy.
- Scale profitable campaigns while maintaining acquisition targets.
- Technical Implementation
- Configure and manage Meta Pixel, Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Conversions API (CAPI), Enhanced Conversions, and Google Ads Conversion Tracking.
- Set up event tracking, UTM parameters, remarketing audiences, custom conversions, server-side tracking, and attribution.
- Troubleshoot tracking issues and ensure accurate campaign measurement.
- Analytics & Reporting
- Monitor campaign performance and prepare actionable reports.
- Build dashboards using GA4, Looker Studio, and Excel.
- Analyze user behavior, funnels, and customer journeys to identify growth opportunities.
- Website & CRO
- Work with developers to implement tracking codes and optimize landing pages.
- Improve website conversion rates through testing, UX recommendations, and performance analysis.
Required Skills:
- Advertising Platforms
- Meta Ads Manager
- Google Ads
- Google Merchant Center
- YouTube Ads
- Analytics & Tracking
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel & Conversions API
- Enhanced Conversions
- UTM Tracking
- Attribution Models
- Consent Mode
- Looker Studio
- Technical Knowledge
- HTML & CSS (Basic)
- JavaScript (Basic understanding)
- APIs & Webhooks
- CRM Integrations
- WordPress / Shopify / Webflow
Qualifications:
- 3–6 years of hands-on experience in Performance Marketing.
- Strong technical knowledge of Meta and Google advertising ecosystems.
- Experience with lead generation or e-commerce campaigns.
- Google Ads and Meta Certifications are an advantage.
- KPIs
- ROAS
- CPA
- CAC
- CPL
- CTR
- Conversion Rate
- Revenue Growth
- Attribution Accuracy
- Landing Page Conversion Rate
- Preferred Candidate
- Data-driven with excellent analytical skills.
- Strong problem-solving ability.
- Comfortable working with developers and designers.
- Keeps up with platform updates, privacy changes, and industry best practices.
- Able to independently manage campaigns from strategy to optimization.
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
