Here's a customized Job Description for Marketing Executive – MB Ashtekar Jewellers.
Job Description: Marketing Executive
Company: MB Ashtekar Jewellers
**Location: ** Kasba Peth,Pune, Maharashtra
Department: Marketing Executive
Position Summary
MB Ashtekar Jewellers is looking for a creative, proactive, and result-oriented Marketing Executive to strengthen our brand presence and drive customer engagement across digital and offline platforms. The ideal candidate will be responsible for planning and executing marketing campaigns, managing social media, coordinating events and product launches, generating leads, and promoting our premium jewellery collections while maintaining the brand's legacy of trust, craftsmanship, and excellence.
Key ResponsibilitiesBrand Marketing
- Plan and execute marketing campaigns to increase brand awareness and customer engagement.
- Ensure consistent brand communication across all online and offline channels.
- Coordinate seasonal, festive, wedding, and promotional campaigns.
Digital Marketing
- Manage social media platforms including Instagram, Facebook, YouTube, and WhatsApp Business.
- Create and schedule engaging content such as reels, posts, stories, and product highlights.
- Coordinate with photographers, videographers, designers, and digital agencies for content creation.
- Monitor campaign performance and optimize digital marketing initiatives.
Customer Engagement
- Develop marketing activities to attract new customers and strengthen relationships with existing customers.
- Support CRM initiatives, customer communication, and promotional messaging.
- Assist in generating leads through digital campaigns and in-store marketing activities.
Events & Promotions
- Coordinate jewellery launches, exhibitions, influencer collaborations, and in-store events.
- Work closely with the retail team to execute promotional activities and visual branding.
- Manage marketing materials, branding elements, and event logistics.
Market Research
- Track jewellery industry trends, competitor activities, and customer preferences.
- Identify new marketing opportunities and recommend innovative promotional ideas.
Performance & Reporting
- Monitor marketing budgets and campaign effectiveness.
- Prepare monthly reports on campaign performance, customer engagement, lead generation, and ROI.
- Analyze key marketing metrics and suggest improvements.
Desired Candidate Profile
Education: Graduate in Marketing, Business Administration, Mass Communication, or a related field.
Experience: Minimum 2–4 years of experience in marketing, preferably in jewellery, luxury retail, fashion, lifestyle, or premium consumer brands.
Skills Required
- Excellent communication and presentation skills.
- Strong knowledge of social media and digital marketing.
- Basic understanding of Meta Ads, Google Ads, and SEO.
- Content planning and copywriting skills.
- Coordination and project management abilities.
- Creative thinking with attention to detail.
- Proficiency in Microsoft Office and marketing tools.
- Photography and video editing knowledge is an added advantage.
Personality Traits
- Creative and enthusiastic.
- Well-organized and self-motivated.
- Customer-focused and brand-conscious.
- Strong interpersonal and networking skills.
- Positive attitude with a willingness to learn.
- Ability to work independently and as part of a team.
Key Performance Indicators (KPIs)
- Brand awareness and engagement.
- Social media growth and performance.
- Lead generation and campaign conversions.
- Event execution and participation.
- Customer engagement metrics.
- Marketing ROI.
- Website and digital traffic growth.
- Campaign delivery within timelines and budgets.
What We Offer
- Opportunity to work with a trusted and respected jewellery brand.
- Exposure to premium jewellery collections and exclusive launches.
- Creative and collaborative work environment.
- Performance-based incentives.
- Career growth and professional development opportunities.
Ideal Candidate
The ideal candidate is passionate about branding, digital marketing, and customer engagement, understands premium retail, and can create impactful marketing campaigns that enhance the legacy and market presence of MB Ashtekar Jewellers.
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
Work Location: In person
