Roles & Responsibilities
Key Responsibilities
- Keyword Research & Search Term Optimization
- Conduct extensive keyword research for new and existing products using Flipkart Ads data, search insights, and marketplace research tools
- Build comprehensive keyword lists covering high-volume, high-converting, long- tail, competitor, branded, and category keywords
- Continuously identify new keyword opportunities through search term analysis and customer search behavior
- Monitor keyword performance and identify opportunities to improve product visibility
- Optimize keyword bids based on ROAS, CPC, CTR, CVR, and conversion performance
- Regularly add negative keywords to eliminate wasted ad spend
- Perform competitor product research to identify growth opportunities
- Collaborate with the catalog team to improve keyword indexing across product titles, descriptions, attributes, and catalog content
- Maintain a structured keyword master sheet for every product and continuously expand the keyword universe
- Stay updated with seasonal search trends and marketplace demand
Campaign Setup & Execution
- Execute, set up, launch, and manage advertising campaigns on Flipkart
- Create and manage Keyword, Product, Search, and Display advertising campaigns
- Configure campaign budgets, bidding strategies, targeting, and placements
- Organize campaigns following internal naming conventions and account structure
- Perform campaign QA before launch to ensure accurate execution
Campaign Optimization
- Monitor campaign performance daily and take timely optimization actions
- Optimize bids, budgets, keywords, product targeting, and placements
- Pause underperforming campaigns and scale winning campaigns
- Identify profitable search terms and add negative keywords regularly
- Improve campaign efficiency while maintaining target ROAS
- Execute A/B tests across keywords, bids, campaign structures, and targeting strategies
- Continuously improve advertising efficiency while reducing wasted spend
Analytics & Reporting
- Pull and analyze campaign performance data from the Flipkart Ads Console
- Track key metrics including ROAS, CPC, CTR, CVR, Impressions, Clicks, Orders, Sales, Spend, and Advertising Cost
- Analyze keyword and search term performance to identify optimization opportunities
- Prepare daily, weekly, and monthly performance reports with actionable insights
- Highlight performance trends and recommend next steps
Budget Management & Scaling
- Manage daily, weekly, and monthly advertising budgets efficiently
- Allocate budgets based on campaign performance
- Scale winning campaigns while maintaining profitability
- Monitor budget pacing and ensure effective utilization of advertising spend
Catalog Optimization Support
- Coordinate with the catalog team to improve listing performance
- Recommend improvements to product titles, descriptions, attributes, keywords, images, and catalog quality
- Monitor listing quality scores and product discoverability
- Identify opportunities to improve organic visibility alongside paid advertising
Account Management
- Monitor overall account health and campaign delivery
- Troubleshoot campaign issues and policy-related challenges
- Maintain a clean and organized Flipkart Ads account structure
- Stay updated with Flipkart Ads features, marketplace updates, and best practices
Ideal Candidate
Strong Flipkart Ads/Performance marketing profile with D2C exposure
Mandatory (Experience 1): Must have 3+ years of hands-on experience managing Flipkart advertising campaigns with at least recent 2+ years working for D2C/E-commerce/Digital marketing agencies with D2C clients
Mandatory (Experience 2): Must have hands-on experience running Flipkart Ad campaigns for the Indian market
Mandatory (Experience 3): Must have strong working knowledge of the Flipkart Ads Console, with hands-on experience launching, managing, optimizing, and scaling campaigns.
Mandatory (Experience 4): Must have hands-on experience creating and managing Keyword, Product, Search, and Display campaigns — including budgets, bidding strategies, targeting, and placements
Mandatory (Tech skill 1): Must have a strong understanding of keyword research and search term optimization — building keyword lists, identifying opportunities, match-type/bid optimization, and negative keyword management
Mandatory (Tech skill 2): Must have hands-on experience optimizing campaigns against KPIs such as ROAS, CPC, CTR, CVR, Spend, and ACOS, with a focus on profitability and reducing wasted spend
Mandatory (Tech skill 3): Must have experience pulling and analyzing campaign data from the Flipkart Ads Console and preparing daily/weekly/monthly performance reports with actionable insights
Mandatory (Domain): Must have prior experience working with D2C companies/E-commerce companies/Digital marketing agencies with D2C exposure
Mandatory (Note): For outstation candidates, client is open to providing relocation bonus and accommodation for the initial one month
Preferred (Domain): Exposure to Health and Wellness domain
Pay: ₹300,975.38 - ₹1,200,000.00 per year
Application Question(s):
- For which D2C companies/brands have you managed flipkart ads for?
- What monthly ad budget have you personally managed?
- If not in Hyderabad, are you open to relocate to Hyderabad for this role?
- Are you comfortable with 6 days WFO and rotational offs (Hyderabad)?
- What is your notice period in days? (30)
- What is your current CTC in LPA?
- What is your expected CTC in LPA? (12)
Experience:
- overall: 3 years (Required)
Work Location: In person
