Senior Digital Marketing Strategist

MagicWorks IT Solutions -
Pune, Maharashtra

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Job details

8 hours ago

Qualifications

Email marketing
Branding
Marketing
Keyword research
Adobe Captivate
English
Master's degree
Quality assurance
Bachelor's degree
Digital marketing
SEO
B2B
Marketing automation
Google Search Console
SEO tools
AI
MBA
Leadership
Marketing

Full job description

Location

Pune, India · Hybrid or In-office (On-site)

Experience

8 to 10+ Years

Salary Range

Competitive, matched to experience and impact (not capped by a fixed band)(Salary not a bar for a deserving candidate)

Qualification

Preferred: Bachelor's degree in Marketing, Business, Communications, or a related field
An MBA or equivalent qualification is an advantage

Mandatory

Must Have8 to 10+ years of senior digital marketing experience with a proven track record driving organic growth strategy, plus hands-on personal-branding and thought-leadership experience

Preferred Candidate

A senior digital marketing strategist with 8 to 10+ years of experience who has genuinely driven organic growth, not just reported on it, across SEO, content, and at least one owned-audience channel (email, YouTube, or podcast). The ideal candidate has hands-on experience building a founder or executive's personal brand and thought-leadership presence, understands how AI search and large language models assess digital authority, and has designed SOPs and quality-gate processes that cross-functional teams actually follow. Comfortable coordinating directly with a US-based client and managing multiple moving parts (a guest tracker, an SEO task list, a content calendar) at once.

About MagicWorks

MagicWorks IT Solutions Pvt. Ltd. is a Pune-based AI-first digital marketing agency that turns traffic, leads, and operations into predictable revenue. With 17+ years of experience, a team of 30+ experts, and a 98% client satisfaction rate, we help businesses across Education, Manufacturing, Real Estate, Travel, Hospitality, and more achieve measurable growth.

Job Summary

We are looking for a highly experienced Digital Marketing Strategist to act as the central driving force for organic growth on a senior international client account: Happiness Squad, a Boulder, Colorado based organizational-flourishing consultancy founded by former McKinsey partner Ashish Kothari. This is a senior role that combines strategy with hands-on execution (roughly 50% strategy, 50% hands-on). You will scale both the client's company brand and the founder's personal profile, oversee several channels at once (SEO, YouTube, and podcast), and hold the whole system together with strong synchronisation and quality control across the teams that execute: a video editor, content writers, and web developers. The mandate is to help scale the client's podcast, The Flourishing Edge, from around 150 downloads per episode to 1,000-plus within 12 months, while driving organic growth across the wider digital presence.

Key Responsibilities

Overarching Digital Strategy

Drive the organic growth strategy for the business, focused on ranking high-volume keywords, growing the podcast audience, and scaling the YouTube channel

Elevate the founder's personal brand alongside the company brand, making sure original ideas and IP reach the right audience rather than chasing follower counts

Generate new content (articles, infographics, resource pages, pillar content) to expand organic traffic; identify content gaps using Ahrefs and produce briefs for AI-assisted drafting

Get the founder booked on relevant conferences and speaking stages (6 to 12 per year)

Email and Owned Audience

Own and grow the email and newsletter audience (around 5,400 warm contacts across Active Campaign and the LinkedIn newsletter)

Run a weekly send tied to each podcast episode, and grow the list through lead magnets built around the audience's real problems

Podcast Growth Strategy

Use guest platforms to spread awareness through personalised guest content kits (a LinkedIn post and video clips from the Video and Social team)

Follow up with guests to secure distribution on their platforms: reviews, backlinks, social collaboration

Get the founder booked as a guest on other podcasts, the single most effective growth tactic at this stage (2 to 4 per month)

AI, AEO, and Answer-Engine Authority

Stay ahead of algorithm changes and build the brand's presence and citations across high-authority platforms (LinkedIn, Medium, Reddit, Quora) using proper canonical syndication so the website remains the primary source

Position the brand to be recognised and cited by AI-driven search and large language models

Cross-Team Synchronisation and Process

Establish clear SOPs and manual quality gates so every asset, across Apple Podcasts, YouTube, blogs, and social, stays tightly in sync

Own the single source of truth for each core content piece: one keyword and master title per episode, referenced correctly across every medium

Coordinate with the SEO team on site speed, crawlability, schema markup, transcript embedding, and site structure

Quality Assurance, Analytics, and Team Leadership

Set up manual and AI-assisted checks so execution teams do not miss critical elements before anything goes live

Coordinate and set quality benchmarks across content writers, video editors, and web developers

Define the measurement framework (reach, audience, engagement, search, demand), report clearly, and re-forecast as real data arrives

Weekly tracking: downloads per episode, YouTube views/subscribers/Shorts performance, LinkedIn engagement, blog traffic, and keyword rankings

Monthly growth report: trend analysis, wins and misses, and recommendations against the 12-month milestone tracker (150 to 1,000 downloads per episode)

Required Skills

8 to 10+ years of senior digital marketing experience with a clear track record of driving organic growth strategy
Extensive, proven experience in personal branding and building thought-leadership profiles
Deep understanding of the shifting SEO and AEO landscape, and how large language models and AI search assess digital authority
Strong leadership: able to coordinate, synchronise, and set quality benchmarks across cross-functional teams
A record of designing SOPs and quality-gate processes that teams actually follow
Solid understanding of podcast and YouTube growth
Email marketing and newsletter growth experience (e.g. Active Campaign)
Experience using AI tools (ChatGPT, Claude, or similar) in content workflows
Highly organised: comfortable running a guest tracker, a guesting pipeline, an SEO task list, and community presence simultaneously
Excellent English communication; comfortable working with a United States based client

Preferred Skills

Experience with founder-led, B2B, or wellbeing and leadership brands
Hands-on familiarity with SEO tools (Ahrefs, SEMrush, Google Search Console) and YouTube analytics
Comfort with cold outreach and relationship-building over email
Experience coordinating with clients across United States time zones
Familiarity with podcast platforms such as Captivate, Apple Podcasts, and Spotify
Enough grounding in paid amplification to brief and guide it, even if not executing it directly

This is a senior, strategy-first mandate with real ownership of an international client account, roughly 50% strategy and 50% hands-on execution. Success in the first 90 days looks like: a full content SOP and quality-gate system live and adopted by the executing teams, the keyword strategy and single-source-of-truth workflow running for every episode, a working cross-team cadence with clear ownership, the weekly owned-audience email live with list growth underway, and baseline KPIs with a regular reporting rhythm established. Compensation is not a roadblock for the right candidate — a competitive package is matched to the impact you bring, not capped by a fixed band.

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