The Digital Engagement Manager (DEM) will be responsible for managing and improving the organisation’s digital customer engagement across various online platforms. The role involves engaging with customers through social media, digital campaigns, online enquiries, CRM platforms, and other digital touchpoints to enhance customer experience, generate leads, and improve brand visibility.
Key Responsibilities
- Manage customer engagement across social media, WhatsApp, email, website, and other digital platforms.
- Respond to customer enquiries, comments, messages, and online leads promptly and professionally.
- Monitor and manage digital leads generated through social media and online campaigns.
- Coordinate with the Sales and Service teams for effective lead follow-up and conversion.
- Plan and execute digital engagement campaigns to increase customer interaction.
- Monitor customer feedback and online reviews and coordinate appropriate responses.
- Track and analyse digital engagement metrics, lead performance, and campaign results.
- Maintain accurate records of digital enquiries and customer interactions in the CRM system.
- Work closely with the Marketing team to improve digital content and customer communication.
- Identify customer trends and provide insights to improve digital engagement strategies.
- Ensure consistent brand communication across all digital channels.
- Support digital campaigns for new vehicle launches, offers, events, service campaigns, and customer engagement activities.
- Prepare regular reports on digital leads, engagement, response time, and conversion performance.
- Coordinate with internal teams to resolve customer concerns received through digital platforms.
Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2–5 years of experience in digital marketing, customer engagement, CRM, or a similar role.
- Experience in the automotive industry or dealership environment will be an advantage.
- Strong knowledge of social media platforms, digital communication, and CRM systems.
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Provident Fund
Work Location: In person
