Google Ad Specialist

Antsglobe Technologies -
Pune, Maharashtra

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Job details

Full-time

Qualifications

CSS
Marketing
Keyword research
Google Tag Manager
Master's degree
Analysis skills
Bachelor's degree
Attribution modeling
Conversion optimization
SEO tools
Google Ads
Communication skills
HTML

Full job description

Job ID:

GA-6269/26-27

Qualifications:

Bachelor’s or Master’s degree in Marketing, Business, or related field

Experience:

7-9 years

Skills Required:

Google Ads (Search, Display, Video, Shopping), PPC strategy, keyword research, bid management, conversion tracking, Google Analytics (GA4), A/B testing, remarketing campaigns, campaign optimization, ROI/ROAS analysis, competitor analysis, landing page optimization, budget management, performance reporting

Department:

Digital Marketing

Employment Type:

Full-time

Location:

Pune

Work-mode:

Remote

Job Summary :

Antsglobe Technologies is looking for an experienced and results-driven Google Ads Specialist to manage, optimize, and scale paid advertising campaigns across multiple platforms. The ideal candidate should have a strong understanding of PPC strategies, audience targeting, and performance optimization to drive high-quality leads and maximize ROI.

Responsibilities and Duties :

Plan, create, and manage Google Ads campaigns (Search, Display, Video, Shopping)
Conduct in-depth keyword research and competitor analysis
Optimize campaigns for performance, conversions, and ROI
Set up and manage conversion tracking (Google Tag Manager, GA4)
Perform A/B testing on ad creatives, copies, and landing pages
Monitor campaign performance and generate detailed reports
Manage and allocate budgets efficiently across campaigns
Implement remarketing and audience targeting strategies
Collaborate with design and content teams for ad creatives
Stay updated with Google Ads policies, trends, and algorithm updates
Identify growth opportunities and scale successful campaigns

Required Skills & Tools Must-Have :

Google Ads (Search, Display, YouTube, Shopping)
Google Analytics (GA4)
Google Tag Manager
Keyword research tools (SEMrush, Ahrefs, Google Keyword Planner)
Conversion tracking & attribution models
Strong analytical and data interpretation skills
Landing page optimization & CRO basics
Budget management & bid strategies
Good-to-Have: Meta Ads (Facebook/Instagram), LinkedIn Ads, Microsoft Ads, basic HTML/CSS knowledge, CRM integration
Soft Skills: Strategic thinking, problem-solving ability, attention to detail, communication skills, ability to work independently in a remote setup

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Job Summary :

Responsibilities and Duties :

Required Skills & Tools Must-Have :

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