Job Description : Manager - Brand Strategy
Experience : 5yrs+Location : Noida
Working Days : Monday -Friday
About Us:
GTF Technologies is a leading digital marketing agency specializing in advertising and branding solutions for real estate brands. We collaborate with top real estate developers to build impactful, meaningful, and performance-driven brand identities that stand out in a competitive market.
Role Overview:
We are looking for an experienced and passionate Brand Strategy Manager who can help us build brands from scratch, drive creative strategy, and ensure consistency across all brand communication channels. The ideal candidate should be a blend of strategic thinker and creative storyteller with a deep understanding of brand positioning, audience behavior, and campaign planning.
Skills & Requirements:
- Bachelor’s or Master’s degree in Mass Communication, Marketing, Branding, or related field.
- 5+ years of experience in brand strategy, preferably within a digital agency environment.
- Proven experience in developing brand identities and campaigns for real estate or similar sectors.
- Strong understanding of market research, consumer behavior, and brand positioning.
- Excellent communication, presentation, and storytelling skills.
- Creative thinker with a strategic mindset and ability to manage multiple projects simultaneously.
Key Responsibilities:
- Develop and define brand strategies, positioning, and messaging for real estate clients.
- Collaborate with creative, content, and media teams to bring brand concepts to life.
- Conduct market research, audience insights, and competitor analysis to guide strategy.
- Build and maintain brand guidelines ensuring consistency across all communication touchpoints.
- Create integrated marketing plans and oversee brand campaigns from ideation to execution.
- Work closely with design and digital teams to deliver innovative and high-impact brand experiences.
- Present strategic ideas and campaign concepts to internal stakeholders and clients.
- Monitor and analyze campaign performance, ensuring alignment with brand objectives.
Why Join Us:
- Opportunity to work with leading real estate brands.
- A collaborative environment that values creativity, innovation, and strategic thinking.
- Freedom to lead branding projects from ideation to execution.
- Growth-oriented culture with strong leadership support.
Pay: ₹16,661.27 - ₹57,674.14 per month
Work Location: In person
